Past Events

Hong Kong is one of the most digitally enabled cities in the world.However, is digital advertising here par with the global average or our Asian neighbours? HKDMA has commissioned PricewaterhouseCoopers (PwC) to conduct a Market Study to explore the current state of play, trends and top of mind issues for industry when they explore different digital marketing opportunities in Hong Kong. We talked to leading players, from digital publishers & platform owners, agencies & exchanges, marketers, industry experts and measurement organizations, in our local digital marketing eco-system to get their perspectives on the current digital marketing landscape, challenges and opportunities.

In this event, we share the highlights of this Market Study with our members and celebrate our first-year anniversary

Sponsored by Lotame

Digital advertising is the cusp of being the largest advertising segment and the shift in consumers’ preference of digital content. Today, every traditional media company is transforming to digital content producer. However, what exactly does digital transformation means? How can traditional media make the transition successful?

Check out the insights from Next Digital, New Media Group, SCMP and Sing Tao News

UNSCRAMBLING PROGRAMMATIC & MAXIMISING MOBILE

Sponsored by BBC

Sponsored by comScore

HKDMA is pleased to partner with the 6th Big Data for Media Week, the only Big Data and Artificial Intelligence conference for the media and advertising industries while our members received an exclusive 30% discount off the conference registration.

The Mobile Committee of IAB HK is thrilled to offer an exclusive workshop, featuring three massively popular mobile apps, that will highlight some of the key learnings about how these companies successfully executed on their mobile vision.