Past Events

Thanks for the Programmatic Committee to bring us more understanding about first price auction with a more transparent bidding model, and give advertisers better opportunities to buy the ad supply they value most. We heard about Programmatic Video, OTT and Audio which are something new in the market, and expected to grow dramatically in 2020.

Great speakers from AT&T, Verizon Media, Shadow Factory & Facebook.

5G is not only much faster, it plays the critical role for different kind of enablement & bring us more rich and seamless experiences in tech advancements, brand communications & creativity.

The Interactive Advertising Bureau (IAB) Hong Kong presents Supercharge your Marketing with Data and Machine Learning. For the first time, we joined by our friends from Hong Kong Machine Learning Meetup and together we explored the power and importance of Machine Learning in our marketing journey.

Digital Market is moving fast in Hong Kong and a lot have happened to IABHK, so it’s time to meetup to promote enhancement of knowledge and build-up of community. Hong Kong’s fastest revenue growth in Entertainment and Media spending will be in digitally driven segments – over 60% of total revenue in 2023, which is on track with global’s digital revenue forecast, according to PwC’s 20th edition of Global entertainment and media outlook 2019-2023. The change is driven by consumers adopting digital formats to revolve around their personal preferences, and supported by Hong Kong’s faster internet speeds and mobile connectivity.

IAB HK’s first Cantonese event – Move Beyond Video Content Strategy, which ends with a round of applause on 11 July 2019.

Consumer Journey Disruption Through Chatbot" organized by the Social Committee was a huge success. Thank you Jeffrey Hau, our Social Committee Team Lead, for the motivating opening, followed by a detailed introduction on chatbots by Tencent. As well as the insightful case studies on successful uses of chatbots shared by our speakers from Facebook and Sanuker,Inc., provide us an in-depth understanding of how chatbots benefit both client and platform experiences.

We are pleased to announce that the IABHK-The Era of Personalisation in Mobile has been a great success. Thanks to our Mobile Committee Team Lead Angeline Lodhia for the welcoming speech and our speakers from VPON and Omnicom Media Group HK, who shared great stories on Data Transformation and Dynamic Creative Optimisation. And the great session provided by the HSBC on leveraging AI and Big Data. A massive thanks to VPON for being the event sponsor and Facebook for sponsoring the event venue! We would like to thank the behind the scenes heroes- the IABHK Mobile Committee and everyone that came and made the event a massive success.

Video Committee of IABHK is pleased to share the latest updates from Coalition for Better Ads Standard with Hong Kong digital marketers on 16 May 2019 in Google Office.

Programmatic Committee of IABHK is pleased to present the first IAB HK programmatic investment survey results on 26 April 2019 in SCMP Office, to over 100 members and guests. During the event, we were delighted to share the insights and expand upon them with a fantastic panel of industry experts.

With the great efforts of our committee members, IAB HK had a remarkable achievements in 2018. Congratulations to the newly selected 2019 Sub-committee members, who will be devoted to drive more fabulous events and work for 2019. IAB HK will continue to help Hong Kong’s advertising and marketing professionals get the most out of digital.