2024 IABHK Digital Awards Winner Results Announcement

Thank you for all the great submissions and we are delighted to announce the below winners for each category.  

 Best Advocate of Social & Environmental Impact

Gold

 Campaign: Standard Chartered Anti-Fraud Campaign

 Brand: Standard Chartered Bank

 Agencies: dentsu Hong Kong, Secret Tour

Silver

 Campaign: Mannings 'Safe Disposal of Unused Medicines' Programme

 Brand: Mannings, DFI Retail Group

 Agency: MTWT Communications

Bronze 

 Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App

 Brand: Bupa

 Agency: DigiSalad

Best Branding Campaign

Gold

 Campaign: HSBC "Wealth Growing at Every Stage" Campaign

 Brand: HSBC

 Agencies: Omnicom Media Group, Saatchi & Saatchi

Silver 

 Campaign: Hong Kong Market Eshop Launch Campaign

 Brand: Uni-China Group - Hong Kong Market

 Agencies: Hardchi Creative, The Bridge Agency

Bronze 

 Campaign: Ocean Park Halloween Fest 2024 Campaign

 Brand: Ocean Park Hong Kong

 Agency: The Bread Digital

Merit

 Campaign: Every Move Counts

 Brand: Cathay

 Agencies: Digitas Hong Kong, Leo Burnett

  Campaign: HSBC Make Your Next Move, Make Your Mark Brand Campaign

 Brand: HSBC

 Agencies: Omnicom Media Group, Saatchi & Saatchi

 Campaign: HSBC Premier Elite Launch Campaign

 Brand: HSBC

 Agencies: Omnicom Media Group, Saatchi & Saatchi

Best Use of Content Innovation

 Gold

 Campaign: HSBC One x T1 - For Every Legendary One

 Brand: HSBC

 Agencies: Omnicom Media Group, Saatchi & Saatchi

Silver 

 Campaign: Ocean Park Halloween Fest 2024 Campaign

 Brand: Ocean Park Hong Kong

 Agency: The Bread Digital

Bronze 

 Campaign: No Clue Escape 唔知去邊亞

 Brand: AirAsia (Hong Kong & Macao)

 Agency: CLS Holiday (Flyagain Travel Limited)

Merit

 Campaign: Airing an Unreal OOH for Hong Kong

 Brand: Cathay

 Agency: MSL - Publicis Groupe

 Campaign: Hang Seng Preferred Banking - Plan Smart for Every Dollar

 Brand: Hang Seng Bank

 Agency: Sunny Idea (HK) Limited

 Campaign: Hang Seng Prestige Banking: The CFO Promotion

 Brand: Hang Seng Bank

 Agency: Indigo Concept

Best Use of Data & Insights 

Gold

 Campaign: Standard Chartered In Times of Need Campaign

 Brand: Standard Chartered Bank

 Agencies: dentsu Hong Kong, Hungry Digital  

SIiver

 Campaign: Cathay Pacific Media-Active Ecology

 Brand: Cathay Pacific

 Agency: Digitas Hong Kong

Bronze

 Campaign: Data-driven audience segmentation campaign for Cathay Shop

 Brand: Cathay

 Agency: Digitas Hong Kong

 Merit

 Campaign: Hang Seng Preferred Banking - Plan Smart for Every Dollar

 Brand: Hang Seng Bank

 Agency: Essencemediacom Hong Kong Limited

Best Use of Omnichannel Strategy

Gold

 Campaign: MTR* advertising - Taobao Double 11 Shopping Festival

 Brand: Taobao

 Agency: MTR* advertising - JCDecaux Transport

 SIiver

 Campaign: Asahi Dry Crystal Launch Campaign

 Brand: Asahi

 Agencies: dentsu Hong Kong, The Trade Desk

Bronze

 Campaign: Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷

 Brand: Ocean Park Hong Kong

 Agency: EternityX Marketing Technology Limited

Merit

  Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App

 Brand: Bupa

 Agency: DigiSalad

 Campaign: HSBC “Unlock Real Potential” Loan Campaign

 Brand: HSBC 

 Agencies: Omnicom Media Group, Saatchi & Saatchi

 Campaign: Queens' Chill Rewards

 Brand: MTR Corporation

 Agency: -

Best Use of Performance Marketing

Gold

  Campaign: Cathay Pacific Media-Active Ecology

 Brand: Cathay Pacific

 Agency: Digitas Hong Kong

Silver

 Campaign: Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy

 Brand: Standard Chartered Bank

 Agencies: dentsu, Teads

 Bronze

 Campaign: DBS Online Business Account Opening Upgrade Lead Generation Campaign

 Brand: DBS SME Banking

 Agency: FABCOM

Merit

 Campaign: Cathay Shop: How segmentation strategy refines performance marketing

 Brand: Cathay

 Agency: Digitas Hong Kong

 Campaign: Standard Chartered “Interest-ing Moments” Digital Deposits Campaign

 Brand: Standard Chartered Bank

 Agencies: dentsu Hong Kong, Hungry Digital 

 Campaign: Standard Chartered In Times of Need Campaign

 Brand: Standard Chartered Bank

 Agencies: dentsu Hong Kong, Hungry Digital  

Best Use of Technology

 Gold

  Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App

 Brand: Bupa

 Agency: DigiSalad

Silver

  Campaign: Cathay Pacific Flies High with DCO Flight Finder

 Brand: Cathay Pacific

 Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform

Bronze

  Campaign: Hang Seng x Hazel Brand Campaigns

 Brand: Hang Seng Bank

 Agencies: VML Hong Kong, AIR Concepts Limited

 Most Efficient Use of Budget Campaign

 Gold

  Campaign: No Clue Escape 唔知去邊亞

 Brand: AirAsia (Hong Kong & Macao)

 Agency: CLS Holiday (Flyagain Travel Limited)

Silver

  Campaign: CSL’s Concierge “Gangpiao” Hotline

 Brand: CSL Mobile

 Agency: -

Bronze

  Campaign: When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital

 Brand: Cigna Worldwide General Insurance Company Limited

 Agencies: FABCOM, Hungry Digital

Best Digital Campaign of the Year

  Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App

 Brand: Bupa

 Agency: DigiSalad

Congratulations to all the winners!