Research Corner

Welcome to IAB Hong Kong Research Corner, a platform with comprehensive information on the latest research in the digital marketing and supporting on strategies. Hopefully this page can help our members to tackle some of the critical questions in the industry.

Should you be interested in sharing with fellow digital marketers, please email to our Secretariat alvinachan@iabhongkong.com.

 

DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or of its members.

  • Member Companies' Research
Research from Vpon Big Data Group on 10 May 2021
  • Member Companies' Research
Research from Vpon Big Data Group on 10 May 2021
  • IAB Research & Analytics
The IAB Annual Report on the Evolving Consumer Ecosystem
Survey from IAB Research on 9 November 2020
  • IAB Research & Analytics
The IAB Annual Report on the Evolving Consumer Ecosystem
Survey from IAB Research on 9 November 2020
  • Member Companies' Research
Pulling the future forward: The entertainment and media industry reconfigures amid recovery
Report from PwC in October 2020
  • IAB Research & Analytics
Actual Canadian Internet Advertising Revenue Survey
Survey from IAB Canada on 13 October 2020
  • Member Companies' Research
A Continuation of the Smarter Digital City series
Report from KPMG (powered by Google) in October 2020
  • IAB Research & Analytics
Data Spending Growth and Coronavirus Crisis Impact
Report from IAB Programmatic Data Centre & Winterberry Group on 22 July 2020
  • IAB Research & Analytics
The Transformation of the Television Marketplace
Report from IAB Research on 16 June 2020
  • IAB Research & Analytics
Report on Full year 2019 results & Q1 2020 revenues
Report from IAB Research in Q1 2020
  • IAB Research & Analytics
How COVID-19 has put significant pricing pressure on sellers?
Report from IAB Research on 28 May 2020
  • IAB Research & Analytics
Latest Consumer Usage Habits across the leading digital channels
Report from IAB Research in Q1 2020