Research Corner

Welcome to IAB Hong Kong Research Corner, a platform with comprehensive information on the latest research in the digital marketing and supporting on strategies. Hopefully this page can help our members to tackle some of the critical questions in the industry.

Should you be interested in sharing with fellow digital marketers, please email to our Secretariat alvinachan@iabhongkong.com.

 

DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or of its members.

  • IAB Research & Analytics
Report from admanGo on 28 July 2021
  • IAB Research & Analytics
Report from admanGo on 28 July 2021
  • IAB Research & Analytics
2021 Programmatic Survey Results from IAB HK Programmatic Team on 24 June 2021
  • Member Companies' Research
Research from Vpon Big Data Group on 10 May 2021
  • Member Companies' Research
Research from Vpon Big Data Group on 10 May 2021
  • IAB Research & Analytics
The IAB Annual Report on the Evolving Consumer Ecosystem
Survey from IAB Research on 9 November 2020
  • IAB Research & Analytics
The IAB Annual Report on the Evolving Consumer Ecosystem
Survey from IAB Research on 9 November 2020
  • Member Companies' Research
Pulling the future forward: The entertainment and media industry reconfigures amid recovery
Report from PwC in October 2020
  • IAB Research & Analytics
Actual Canadian Internet Advertising Revenue Survey
Survey from IAB Canada on 13 October 2020
  • Member Companies' Research
A Continuation of the Smarter Digital City series
Report from KPMG (powered by Google) in October 2020
  • IAB Research & Analytics
Data Spending Growth and Coronavirus Crisis Impact
Report from IAB Programmatic Data Centre & Winterberry Group on 22 July 2020
  • IAB Research & Analytics
The Transformation of the Television Marketplace
Report from IAB Research on 16 June 2020