Research Corner

Welcome to IAB Hong Kong Research Corner, a platform with comprehensive information on the latest research in the digital marketing and supporting on strategies. Hopefully this page can help our members to tackle some of the critical questions in the industry.

Should you be interested in sharing with fellow digital marketers, please email to our Secretariat info@iabhongkong.com.

 

DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or of its members.

  • Member Companies' Research
Report from Vpon Big Data Group (November 2023)
  • Member Companies' Research
Report by PricewaterhouseCoopers LLP (“PwC”) (Aug 2023)
  • Member Companies' Research
A whitepaper from Ekimetrics, in association with Meta (Aug 2023)
  • Member Companies' Research
Case Study from Crimtan Singapore (August 2023)
  • Member Companies' Research
Report from Google (July 2023)
  • Member Companies' Research
E-book by fifty-five, the data company (July 2023)
  • Member Companies' Research
Report from Crimtan Singapore (July 2023)
  • Member Companies' Research
Report by PricewaterhouseCoopers LLP (“PwC”) (July 2023)
  • Member Companies' Research
Report from Ekimetrics (May 2023)
  • IAB Research & Analytics
Prepared for IAB by PricewaterhouseCoopers LLP (“PwC”) (May 2023)
  • Member Companies' Research
Chinese Report from admanGo (April 2023)
  • Member Companies' Research
English Report from admanGo (April 2023)