Research Corner
Welcome to IAB Hong Kong Research Corner, a platform with comprehensive information on the latest research in the digital marketing and supporting on strategies. Hopefully this page can help our members to tackle some of the critical questions in the industry.
Should you be interested in sharing with fellow digital marketers, please email to our Secretariat info@iabhongkong.com.
DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or of its members.
- Member Companies' Research
Based on 300B+ daily ad interactions, IAS's latest benchmark shows digital media quality broadly improved in 2025 — but risk is unevenly distributed, and a global average…
- Member Companies' Research
The Intersection of Influence: 2026 Study (Fourth Annual Edition) explores how attention, trust, and media context shape consumer behavior in Hong Kong’s evolving information…
- IAB Research & Analytics
【AI for Empowering Learning and Teaching Funding Programme】How Can Schools Achieve The AI Teaching KPIs?
IAB/PwC Internet Advertising Revenue Report: Full Year 2025
- Member Companies' Research
Report from ALOHA (July 2025)
- Member Companies' Research
Report from Aspire (July 2025)
- Member Companies' Research
Report from Integral Ad Science (May 2025)
- Member Companies' Research
Report from Social Power (November 2024)
- Member Companies' Research
Report from PwC (October 2024)
- Member Companies' Research
Report from DoubleVerify (July 2024)
