News Listing

🤖 How can brands turn AI hype into lasting growth? Today during our panel, "The Economics of AI Marketing: Growth, Value & Competitiveness," we explored how businesses can strike a balance between growth, brand value, and competitiveness in the AI era, shifting focus from buzzwords to meaningful execution.

A huge thank you to everyone who joined us for an evening of deep dives into the mechanics of modern marketing! We explored how to move beyond basic metrics to achieve "Smart Growth" and uncover the true impact of every dollar spent.

What an unforgettable night at M+ AGATE celebrating the best of Hong Kong’s digital marketing and media community — with over 350 market leaders coming together to honour digital brilliance! 🙌

🚀 Visit us at the IAB HK Pavilion and join our members’ sessions to dive into the newest innovations in adtech, AI-powered marketing, cross-border commerce, and beyond.

IAB HK is thrilled to support MarketingPulse & eTailingPulse 2026 for the third year in a row! MarketingPulse & eTailingPulse is a premier 2-in-1 conference serves as Asia’s leading platform for marketers, agencies, and e-commerce experts to exchange knowledge, forge partnerships, and seize business opportunities across the region.
C-suite executives from leading global brands and flatforms ...

Ready to help design Hong Kong’s most impactful digital stage in 2026? We’re looking for doers who roll up their sleeves and make things happen on the IAB HK Awards & Conference Committees.

🙌 Huge thank you to our 2025 IAB HK Committees for your passion, time, and impact. You’ve helped drive the industry forward in a remarkable year.

🌟 IAB HK is excited to support the 2026 MarketingPulse & eTailingPulse conference for the 3rd year! Once again, we are hosting the IAB HK Pavilion to showcase the collective strength and innovation of Hong Kong's digital marketing industry. Meet us at our IAB HK Pavilion to connect with leaders & explore innovations.

Your efforts have been pivotal in advancing our mission and strengthening the digital community. We'd like to specially recognize those who went above and beyond this year. Your exceptional contributions have truly made a difference.

Celebrate digital brilliance & connect with 300+ marketers in HK's top digital community