News Listing


The Best Use of Mobile Online Campaign Showcase Nomination is now closed. This is a chance for in-house and agency marketers to share your most successful and effective campaigns with your peers!


IABHK Video Committee presents "The Future of Video 2021". Industry experts from Facebook, Now E, Omnicom Media Group and Verizon Media share their POV on the best video strategies for 2021.

IAB Tech Lab

IAB Tech Lab announced today that its Open Measurement SDK (OM SDK) is now available for web video advertising. This allows publishers and video players to offer a single, consistent, scalable, and accurate solution to measure impressions and viewability. Previously, the Open Measurement SDK was only available for mobile applications.


As social media has become an integral part of society, countless communities were brought closer for personal and commercial reasons. 

IAB HK would like to invite you to share your view with us “If social media were to be extinct tomorrow” on how it will impact you personally and commercially.


IAB HK Programmatic Committee’s First Blog now available on IAB HK Resources!

IAB Hong Kong is pleased to announce that we are launching a new membership and event management system using GlueUp, formerly known as Eventbank! 

An all-in-one digital place with all IABHK events, subscriptions, membership and engagement. Hopefully the enhanced features can improve the user experience, and stay connected with the Digital Marketing industry in Hong Kong even during social ...

Annual Handbook

IAB Hong Kong Annual Handbook 2020

On April 26, 2019, the Interactive Advertising Bureau (IAB) Hong Kong held a member event for the digital marketing industry of HK at SCMP’s office in Times Square, Causeway Bay, to announce key findings of the IAB HK’s first Programmatic Advertising Survey. SCMP was the venue sponsor of the event. Over 100 people registered for the event.


Survey end date: 29th March 2019. All answers will be shared anonymously and on aggregate. If you supply your email address we will be able to send the survey results directly to you, but it is not compulsory.

Randall Rothenberg, IAB CEO, IABHK 2nd Anniversary Congratulation Message Video