News Listing

Campaign

IAB Hong Kong Video Committee is proud to announce the first annual “Best use of Video Online Showcase.” The best Hong Kong video campaigns from the past year will be featured among industry leaders and senior marketers. Take this opportunity to highlight your achievements across the industry. Apply Now!

IABHK Education Committee has produced educational videos and will launch the videos bi-weekly on our Youtube channel from June to December.

Data Academy 2.0 Video series

IABHK Data & Measurement Committee has produced a series of short videos/webinars which focuses on the most desired training areas.

Campaign

Check out the selections of The Best Use of Mobile Online Campaign Showcase Season 2. This is a chance for in-house and agency marketers to share your most successful and effective campaigns with your peers!

Campaign

Check out the selections of The Best Use of Mobile Online Campaign Showcase Season 1. This is a chance for in-house and agency marketers to share your most successful and effective campaigns with your peers!

Interview

IABHK Video Committee presents "The Future of Video 2021". Industry experts from Facebook, Now E, Omnicom Media Group and Verizon Media share their POV on the best video strategies for 2021.

IAB Tech Lab

IAB Tech Lab announced today that its Open Measurement SDK (OM SDK) is now available for web video advertising. This allows publishers and video players to offer a single, consistent, scalable, and accurate solution to measure impressions and viewability. Previously, the Open Measurement SDK was only available for mobile applications.

Survey
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As social media has become an integral part of society, countless communities were brought closer for personal and commercial reasons. 

IAB HK would like to invite you to share your view with us “If social media were to be extinct tomorrow” on how it will impact you personally and commercially.

Blog

IAB HK Programmatic Committee’s First Blog now available on IAB HK Resources!

IAB Hong Kong is pleased to announce that we are launching a new membership and event management system using GlueUp, formerly known as Eventbank! 

An all-in-one digital place with all IABHK events, subscriptions, membership and engagement. Hopefully the enhanced features can improve the user experience, and stay connected with the Digital Marketing industry in Hong Kong even during social ...