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IAB Hong Kong is proud to be a Supporting Organisation of the HKICTA Student Innovation Award — celebrating 20 years of excellence in Hong Kong's ICT sector!

Six years ago, IAB Hong Kong launched its very first Programmatic Landscape—a snapshot of a nascent ecosystem. Since then, we have worked closely with our members to guide industry progress, establish standards, and navigate massive technological shifts.

🚀 As AI becomes table stakes, speed alone is no longer an advantage. C26 will explore how to move beyond AI that "answers questions" to AI that "gets things done", from negotiating contracts to transforming storefronts while keeping humans at the helm.

IAB Hong Kong was proud to co-organize the 2nd edition of HKU Business School AI Video Festival 2025–2026 and celebrate the incredible creativity of the Master Programmes' students and alumni. ✨

What a morning of honest, energizing conversation. Here are a few moments that stayed with us:
⭐ Strategy first, AI second — the clearest reminder that technology follows vision, not the other way around
🏆 Brand > Performance in an AI world — as AI commoditizes execution, salience and fame become the real moat
🌉 HK's edge: bridge between China and the world — a role no other market can play
🤝 AI ...

We're looking for curious, driven university students to join the IAB HK team this summer.

If you're passionate about digital marketing, events, and the future of advertising — this one's for you.

🙌 A huge thank you to everyone who joined us for an inspiring afternoon at RESET workshop! Packed with insider insights, we explored shifting hiring trends, essential AI resources, and strategic career pivots designed for the jobs of tomorrow.

What an incredible afternoon at CityUHK Faculty Lounge!
From real-world transformation stories to frank conversations about organizational challenges — today's dialogue was exactly what the industry needs more of.

🤖 How can brands turn AI hype into lasting growth? Today during our panel, "The Economics of AI Marketing: Growth, Value & Competitiveness," we explored how businesses can strike a balance between growth, brand value, and competitiveness in the AI era, shifting focus from buzzwords to meaningful execution.

A huge thank you to everyone who joined us for an evening of deep dives into the mechanics of modern marketing! We explored how to move beyond basic metrics to achieve "Smart Growth" and uncover the true impact of every dollar spent.