A Huge Thanks for who joined us and contributed to making our event vibrant. It's our first time in history to co-stage all 3 programmatic TV channels. Your engaging questions sparked meaningful conversations about designing powerful advertisements in today’s competitive digital environment. We hope you are left with actionable strategies to create more impactful omni-channel ads.🔥
IAB HK has kicked off its first collaboration with Generation Hong Kong, with our Education & Career Committee sharing impactful insights into the dynamic world of digital marketing.
The future of TV is here! As brands shift from traditional TV to Connected TV (CTV) and Over-The-Top (OTT) platforms, discover how to harness this transformative advertising medium. Join us for "Beyond the Traditional TV", hosted by The IAB HK AdTech & Programmatic Committee, where industry experts will share cutting-edge insights on CTV/OTT strategies, successful case studies and measurement ...