IAB HK Supercharge your Marketing with Data and Machine Learning
The convergence of advertising technology and marketing technology is happening today and is part of a broader shift in business mindset that focuses on quality rather than scale.
Machine Learning for Marketing is at the foundation of this historical change -- helping brands bring all available data sources together to enable deeper analysis and more actionable insights.
The Interactive Advertising Bureau (IAB) Hong Kong presents Supercharge your Marketing with Data and Machine Learning. For the first time, we joined by our friends from Hong Kong Machine Learning Meetup and together we explored the power and importance of Machine Learning in our marketing journey.