The IAB Hong Kong Digital Awards are open to all creative, design or media agencies, advertisers, independent parties, media sales houses, technology providers, vendors, platforms, IABHK members and non-members.

Entrants can enter one or several cases in one or several categories according to the campaign objective. 

*Please note: All work, including global and regional campaigns, must have been presented to the public in Hong Kong between 1 July 2021 - 31 July 2022. 

The 4 Award Categories for IAB Hong Kong Digital Awards 2022

1. Best use of Data & Insights  

Awards the best digital led campaign that innovatively utilizes data and insights to execute smarter, faster, more cost-efficient advertising. Entrants should showcase how they leveraged diverse data signals, including research, data planning, analytics tool, database, and precision targeting to drive impactful campaign result.

Weighting 

• 25% Insight and strategy
• 25% Innovation 
• 25% Added value / efficiency
• 25% Results 

2. Best use of Content Innovation  

Awards the best digital led campaign that utilizes emerging technology or channels to maximize performance, conversion, customer engagement and ROI. Entrants should showcase how they developed the innovative digital content strategy, including creative idea, production, execution, innovative distribution, and promotion such as such as XR, DOOH, virtual reality, Metaverse marketing, chatbot and so on to drive impactful result.

Weighting

• 25% Insight and strategy
• 25% Future vision / Innovating strategy 
• 25% Execution 
• 25% Results 

3. Best use of Programmatic Advertising

Awards the best digital led campaign that leveraged Programmatic advertising solutions seamlessly to maximise performance, conversion, customer engagement and ROI. Entrants should showcase how they use Programmatic to a media buy to drive results in a non-disruptive way. 

Weighting

• 25% Insight and strategy
• 25% Media Strategy
• 25% Added value / efficiency
• 25% Results

4. Best use of Video 

Awards the best digital led campaign that utilizes video solution and ideas to maximise performance, conversion, customer engagement and ROI. Entrants should showcase how they developed the video strategy, including creative idea, production, execution, innovative distribution, and promotion to drive impactful result. 

Weighting

• 25% Insight and strategy 
• 25% Creativity 
• 25% Execution
• 25% Results 

Best Digital Campaign of the Year 

Judges will be awarding Best Digital Campaign of the Year to the digital campaign which receives highest score and the highest number of awards. 

>>> Submission procedures and important dates