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  2. Past events

Past Events

IAB HK x HKU SPACE Executive Certificate in Effective Digital Media Buying and Planning
17/10/2020 - 2:00 PM
IAB HK x HKU SPACE: Get industry recognized certification in Digital Media Buying and Planning.

Designed by IAB Headquarter in the US with localized content to fast-track HK marketers’ career. Get job-ready skills in this 2-month (30-hour) comprehensive course.
Launch of IAB HK DATA ACADEMY
17/09/2020 - 12:00 PM
IAB Hong Kong is proud to launch DATA ACADEMY, a new online course designed to give you practical knowledge and everyday skills you can apply regardless of what industry or position you work in. Eight data veterans from leading organizations across the industry will lead four online classes on how to practically implement data in your company.
IAB HK x HKU Space Online Webinar – How is the prospect of Digital Marketing? What are the must-knows before joining the industry?
08/09/2020 - 5:15 PM
With technology bringing opportunities faster than ever in the digital marketing and media industry, it's important to keep an ear on the ground.
5G in Marketing - Business Case Sharing
18/08/2020 - 3:00 PM
IAB HK與HKTDC 聯合舉辦 《5G 應用營銷科技》網上研討會,探討5G 網絡發展對網絡營銷手段的潛在轉變及廣告類別的新發展方向。我們特意邀請了5G 流動通訊、5G用品、雲端方案及APP專家,與大家分享實例,讓大家透澈地了解如何運用5G 網絡創造出更有效及吸引力的產品及營銷方案,從而塑造更佳的企業形象及帶來更多商機。
Master data-driven marketing with IAB HK Data 360
01/08/2020 - 9:30 PM
IABHK organized its first class, bringing IAB official training course to HK for the first time.

Data 360 course teaches you the tools and best practices you need to build a true data-centric organization. Join us either in classroom or online, and learn everything you need to know about using data for your professional life.
IAB HK July Webinar– Video Survival Guide in the Age of COVID-19
30/07/2020 - 4:00 PM
Video consumption dramatically increased during this period of time. It is important for brands to refine the video strategies, craft out the compelling story with effective tool & optimal solutions via mobile lens.
IAB Hong Kong Webinar: Social Commerce from small to BIG
24/06/2020 - 4:00 PM
With consumers shifting to online purchases, the opportunity for developing digital commerce is growing at phenomenal rate.

This webinar provided us practical case sharing of Watsons and "The Shoe Guy", on how to make the business stand out from the crowd by leveraging the point of differences through social media. If you also have doubts about how to get started on social commerce and how to stay relevant in this ever-changing social landscape, check out this video to quickly master social media for your business.
IAB Hong Kong Webinar: Supply Side Programmatic Evolution
28/05/2020 - 4:00 PM
Thank you all the speakers to share their POVs on changing landscape of programmatic ecosystem. From supply, demand and agency sides, we have lots of things to do & learn together, e.g. ad inventory, 3rd party data, privacy, attribution model & measurement. Good reminder that we have to back to basic to address the customer needs, how to solve the brand problems and business challenges.
IABHK Webinar - Capitalize Mobile Commerce to beat the Cold
28/04/2020 - 4:00 PM
Great Session with lots of experience sharing. Shopline shared the practical tips & consumer insight for retailers to go online. FeedMeGuru let us know how restaurants brought different food experiences to consumers. Alipay found consumer accelerating the digital payment during the COVID-19 & Partnership Marketing enabled more opportunities & synergies. Percy from Klook demonstrated the leadership of crisis response with customer first, defined mobile strategy & agility mindset.
IAB Hong Kong Webinar: Coronavirus – Impact and Recovery Through Shifting Consumer Behavior
02/04/2020 - 11:00 AM
Our first ever webinar Coronavirus – Impact and Recovery Through Shifting Consumer Behaviour is on zoom now. We are thrilled to have over 150 attendees. Hoping the sharing can help businesses to tackle the Coronavirus pandemic and get ready for the bounce back.
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IAB HK
Rooms 901-905,9/F,
Wing On Centre,
111 Connaught Road, Central, Hong Kong
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