Past Events

What an incredible afternoon at CityUHK Faculty Lounge!
From real-world transformation stories to frank conversations about organizational challenges — today's dialogue was exactly what the industry needs more of.

🤖 How can brands turn AI hype into lasting growth? Today during our panel, "The Economics of AI Marketing: Growth, Value & Competitiveness," we explored how businesses can strike a balance between growth, brand value, and competitiveness in the AI era, shifting focus from buzzwords to meaningful execution.

🙌 A huge thank you to everyone who joined us for an inspiring afternoon at RESET workshop! Packed with insider insights, we explored shifting hiring trends, essential AI resources, and strategic career pivots designed for the jobs of tomorrow.

A huge thank you to everyone who joined us for an evening of deep dives into the mechanics of modern marketing! We explored how to move beyond basic metrics to achieve "Smart Growth" and uncover the true impact of every dollar spent.

IAB Hong Kong was proud to co-organize the 2nd edition of HKU Business School AI Video Festival 2025–2026 and celebrate the incredible creativity of the Master Programmes' students and alumni. ✨

CMO-level leaders gathered at IAB HK's Digital Leaders Breakfast to share real stories from the front lines — from tightening budgets and smarter cost control, to AI adoption in practice, to finding new paths to growth in a fast-shifting market.

Presented by Commerce Committee

MarketingPulse exhibitors

Presented by Awards Committee

We’re truly grateful for your continued support, which made 2025 such an extraordinary year for our community. A big thank you to our 2025 committee members and partners for their remarkable contributions.
十年磨一劍” (Forging the Sword for a Decade) : As we step into 2026—our 10th Anniversary, IABHK is dedicated to leading marketers to advance together and become Asia’s leading digital association in this dynamic era.