Adtech & Programmatic Articles

This survey means to assess if and how companies are utilizing artificial intelligence, and which challenges they face in their pursuit of AI excellence. With over 350 participants this year, from some of the biggest companies in APAC, we gathered some fascinating insights:

Hong Kong's Programmatic Digital Out-of-Home (pDOOH) advertising is rapidly maturing, shifting from experimentation to a vital part of omnichannel strategies by 2025. With advancements in AI, IoT, and 5G, pDOOH offers enhanced flexibility, real-time capabilities, and precision targeting, urging brands and agencies to adopt a strategic, data-driven approach.

TV is no longer just cable and satellite. With the rise of Connected TV (CTV) and Over-The-Top (OTT) platforms, audiences can now enjoy their favorite shows anytime, anywhere, on any device.

In the dynamic world of digital advertising, many marketers rely heavily on last-click attribution for measuring campaign performance. While this method is simple and provides clear-cut results, it only reveals a small fraction of the overall customer journey. Much like the visible tip of an iceberg, last-click attribution neglects the broader ecosystem of touchpoints that influence a consumer’s...

Retail media is reshaping the advertising landscape, providing retailers with innovative ways to harness first-party data and boost consumer engagement. Dive into our latest Adtech Article to understand this evolving ecosystem and its implications for brands and consumers.

Experience a marketing revolution with cutting-edge strategies that blend precision targeting and immersive creativity. This article uncovers transformative benefits, including streamlined media buying and real-time optimization, showcasing how innovative technology can enhance audience engagement and elevate your brand’s impact!

Google has made a surprising announcement that it will not be deprecating third-party cookies in its Chrome browser as previously planned. This reversal of its earlier decision to phase out third party cookies by 2025 provides the digital advertising industry with more time to adapt and implement alternative solutions as it transitions towards a cookieless future.

Brand marketing builds trust and credibility by highlighting values and purpose, going beyond product promotion. Programmatic advertising offers enhanced targeting, real-time insights, and efficiency. Marketers can personalize branding at scale through data-driven approaches, adapting to changing consumer behaviors. As branding remains crucial, programmatic advertising becomes an essential tool...

Data clean rooms are secure platforms that enable analysis and utilization of first-party data while protecting privacy. They allow organizations to access and combine data from various sources without compromising data integrity. Data collaboration in clean rooms unlocks the full potential of data while safeguarding privacy. However, challenges include conflicts over access, data quality, and...

In this article, we will dive into Prebid, a type of header bidding that provides publishers with high performance. We’ll also look at how Prebid can play a role in audience identification (ID) solutions, which is growing in popularity as an alternative to 3rd-party cookies and IDFAs. The article will look to detail how Prebid works, how Prebid can be used in applications, and how it relates to...