Adtech & Programmatic Articles

Artificial intelligence is revolutionizing the way brands approach creativity in digital advertising. From harnessing creative predictive AI to forecast campaign performance, to leveraging generative AI (GenAI) for producing compelling visuals and copy at scale, AI-powered tools are empowering marketers to break new ground in engaging audiences. Additionally, dynamic creative optimization (DCO)...

The Open Internet serves as a vast foundation and ecosystem, fueling the continuous innovation and expansion of artificial intelligence (AI). By providing accessible, diverse, and ever-growing public data, the Open Internet has enabled AI systems to learn, adapt, and deliver increasingly sophisticated solutions. In this article, we explore how AI and the Open Internet are transforming AdTech both...

The digital advertising landscape is being reshaped by rapid advancements in artificial intelligence (AI). As brands, agencies, verification firms, and publishers navigate an increasingly complex and content-heavy environment, AI-powered ad verification has become essential. It plays a critical role in protecting brand suitability , preventing ad fraud, and tackling the growing threat of synthetic...

This survey means to assess if and how companies are utilizing artificial intelligence, and which challenges they face in their pursuit of AI excellence. With over 350 participants this year, from some of the biggest companies in APAC, we gathered some fascinating insights:

Hong Kong's Programmatic Digital Out-of-Home (pDOOH) advertising is rapidly maturing, shifting from experimentation to a vital part of omnichannel strategies by 2025. With advancements in AI, IoT, and 5G, pDOOH offers enhanced flexibility, real-time capabilities, and precision targeting, urging brands and agencies to adopt a strategic, data-driven approach.

TV is no longer just cable and satellite. With the rise of Connected TV (CTV) and Over-The-Top (OTT) platforms, audiences can now enjoy their favorite shows anytime, anywhere, on any device.

In the dynamic world of digital advertising, many marketers rely heavily on last-click attribution for measuring campaign performance. While this method is simple and provides clear-cut results, it only reveals a small fraction of the overall customer journey. Much like the visible tip of an iceberg, last-click attribution neglects the broader ecosystem of touchpoints that influence a consumer’s...

Retail media is reshaping the advertising landscape, providing retailers with innovative ways to harness first-party data and boost consumer engagement. Dive into our latest Adtech Article to understand this evolving ecosystem and its implications for brands and consumers.

Experience a marketing revolution with cutting-edge strategies that blend precision targeting and immersive creativity. This article uncovers transformative benefits, including streamlined media buying and real-time optimization, showcasing how innovative technology can enhance audience engagement and elevate your brand’s impact!

Google has made a surprising announcement that it will not be deprecating third-party cookies in its Chrome browser as previously planned. This reversal of its earlier decision to phase out third party cookies by 2025 provides the digital advertising industry with more time to adapt and implement alternative solutions as it transitions towards a cookieless future.