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Agentic AI Challenge Training

AI Training

IAB HK Agentic AI Challenge Training is your fast-track to becoming an AI-powered marketer! 

  • Learn to build and deploy Agentic AI solutions from industry experts!
  • Gain practical skills to advance your career in AI and marketing. 
  • Compete in the IAB HK C25 Agentic AI Challenge on (First Round) 23 Sep and (Final Round) 24 Sep 2025, with opportunities for price, recognition and networking. 

Training Details: 

Date: 20 Aug (Wed), 22 Aug (Fri), 25 Aug (Mon) & 29 Aug 2025 (Fri) 
Time: 7:00 PM - 10:00 PM 
Venue: Desk-one, 18/F, Honest Building, 9-11 Leighton Road, Causeway Bay

Language: Cantonese with English course note.

Special Offers:

  • The first 40 students will receive US$100 Google Cloud Credit, based on a first-come, first-served basis.
  • C25 participants can receive 10% discount to this training "RegC25"
  • Students are encouraged to enter C25 Agentic AI Challenge with free admission (waived $300 registration fee) 

Who can Join?

Open to all levels, from beginners to advanced; no coding background required. 

 

What to Bring? 

Just a laptop  

 

Trainer

Ivan So

Ivan So

With over two decades of experience in SEO, I have dedicated my career to exploring and understanding the ever-evolving landscape of search and digital marketing. Throughout my journey, I have managed more than 400 WordPress sites and built 50 websites specifically for testing and learning about SEO best practices. I am grateful to be recognized as an official partner for MailChimp and MailerLite in Hong Kong. I have a passion for sharing knowledge, having completed and delivered over 100 training sessions on generative AI. As a five-time Amazon bestselling author and an instructor to over 17,000 students on Udemy, I am committed to continuous learning and helping others grow. My main focus is on supporting clients in boosting their online presence and driving meaningful traffic to their businesses.

在數碼營銷及 SEO 這個行業已經走過二十多年，我一直用心學習和實踐，努力跟上行業的變化。過去曾經管理超過 400 個 WordPress 網站，亦建立了 50 個網站作 SEO 測試和研究。我很感恩能夠成為香港 MailChimp 及 MailerLite 的合作夥伴。對於生成式 AI，我熱衷於學習和分享，至今已經參與和舉辦超過 100 場相關培訓。作為 5 次 Amazon 暢銷書作家，同時在 Udemy 上與超過 17,000 位學生交流，我始終相信持續學習和謙遜分享的重要性。我的工作重心是協助客戶提升線上曝光和網站流量，希望能夠和大家一起成長。

Training Outline

Session 1: Foundations of Generative AI and Introduction to AI Agents (3 Hours)

Objective: Build foundational knowledge of Gen AI, prompt engineering, and AI agents for marketing automation. Introduce concepts with marketing examples, such as using agents for personalized content generation.

Session 2: No-Code Automation, APIs, and MarTech Discovery for Marketing Workflows (3 Hours)

Objective: Focus on no-code tools and APIs for automation, with a new segment on discovering MarTech tools to support internal marketing processes. Emphasize efficiency for competition heat rounds.

Session 3: Building AI Bots and Advanced No-Code Tools (3 Hours)

Objective: Teach standalone bot creation and no-code platforms for agentic marketing solutions, focusing on output quality without hybrid integrations.

Session 4: Agentic AI - Building Custom Tools with Low-Code Platforms (3 Hours)

Objective: Turn marketing ideas into agents using low-code, with cases illustrating real-world impact.

 

C25 Agentic AI Training Frequently Asked Questions (FAQ)

1️⃣: Are there any special discounts for committee members?
A: All active IABHK Committee members enjoy an exclusive 20% OFF – simply select the "Committee Course Fee" ticket during registration! Plus, use Promo code: "Flash1000" before 13 Aug 23:59 to get an additional HK$1,000 OFF!
(IABHK Committee Exclusive: HK$5,000 × 20% OFF − HK$1,000 = HK$3,000🔥)

2️⃣: What other benefits will I gain from attending this training?
A: Besides solid skill improvements, you will also gain:

  • Expanded industry connections in the AI field, meeting peers and technical experts
  • Free eligibility to participate in the C25 Challenge to practically test your learning outcomes
  • Mastery of the latest AI tools and resources, including hands-on practice with Zapier/n8n automation workflows, building advertising bots with POE, and integrating Dify with CRM systems for intelligent customer analysis, improving work efficiency comprehensively

3️⃣: Are there any additional discounts?
A: Multiple discounts can be combined for greater savings:

  • IABHK Members attending the C25 Conference can choose "C25 Participants Course Fee" ticket to enjoy 10% OFF, use Promo code: "Flash1000" (before 13 Aug 23:59) for an extra HK$1,000 OFF!
    (C25 Attendee Exclusive: HK$5,000 × 10% OFF − HK$1,000 = HK$3,500🔥)
  • The first 40 registrants will receive free Google Cloud credits worth US$100 for hands-on experience in AI model training and other practical operations

4️⃣: What makes this training different from other AI courses?
A: This course is tailored specifically for marketers, closely aligned with daily work scenarios. We not only teach AI technical knowledge but also emphasize practical application — upon completion, you can join the free $300-value "C25 Agentic AI Challenge" to apply what you have learned directly in real business contexts, ensuring practical use of skills.

5️⃣: Why should I participate in the follow-up IABHK Agentic AI Challenge?
A: There are many benefits, including:

  • Attractive prizes, with the champion receiving cash vouchers up to $10,000
  • Earning the title of "Hong Kong’s Top Agentic AI Expert," boosting your industry recognition
  • Completely free to participate, achieving both fame and rewards!

Don’t miss the AI transformation wave! 

 

>>> Full Training Outline

>>>Register Training Now!

>>>More info about the Challenge

>>>Register for C25 Agentic AI Challenge

Disclaimer: Any discrete matters are subject to IAB HK's final decision.