IAB HK: Programmatic 2.0: Three Upcoming Trends You Must Know

Thanks for the Programmatic Committee to bring us more understanding about first price auction with a more transparent bidding model, and give advertisers better opportunities to buy the ad supply they value most. We heard about Programmatic Video, OTT and Audio which are something new in the market, and expected to grow dramatically in 2020.

Thanks the speakers from Verizon Media, Unilever HK, JOOX, MyTVSuper and Dentsu Aegis Nework. Thank you Facebook team for great support in providing the venue. Next event is 6 Dec Social Media Workshop.