2025 IABHK Digital Awards Winner Results Announcement
Thank you for all the great submissions and we are delighted to announce the below winners for each category.
Best Branding Campaign
 | GoldCampaign: McDonald's - Back to The Beginning Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) |
 | SilverCampaign: Just Start Brand: Preface Agency: - |
 | BronzeCampaign: Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary Brand: Hang Seng Bank Agency: Sunny Idea (HK) Limited |
 | MeritCampaign: Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited |
Best Cross-border Campaign
 | GoldCampaign: The Panda-Monium: When Pandas Became Family Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited |
 | SilverCampaign: HSBC Premier x HSBC Life campaign Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited |
 | BronzeCampaign: Flavours That Bind – Hong Kong at the Heart of a Global Launch Brand: Lee Kum Kee Agency: Havas Hong Kong |
Best Small Budget Campaign
 | GoldCampaign: The Airport Code War Brand: Uber Hong Kong Agency: Omelette Digital |
 | SilverCampaign: FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS Brand: Fairwood Holdings Limited Agency: CMRS Digital Solutions Limited |
 | BronzeCampaign: SamGor Rap the Shrimp and Squid campaign Brand: TamJai SamGor Mixian Agency: Noah Workshop |
Best Use of AI & Technology
 | GoldCampaign: HSBC Loan - Tax Election Campaign Brand: HSBC Hong Kong Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi |
 | SilverCampaign: Standard Chartered “FLY MOMENTS” Campaign Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic |
 | BronzeCampaign: MTR · Care App 2.0- Revolutionizing Inclusive Travel for Customers with Special Needs Brand: MTR Corporation Agency: Cherrypicks Limited |
 | MeritCampaign: 'The Thinking Game': Architecting Value Dominance. Brand: Hong Kong Telecommunications (HKT) Limited Agency: Can’t Sleep Tonite Ltd. |
 | MeritCampaign: Total Equity Campaign _Video-Reach-Campaign Brand: Mead Johnson Nutrition (Hong Kong) Limited Agency: PHD Hong Kong |
 | MeritCampaign: FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit Brand: Mox Bank Limited Agencies: Appier (Solution service provider), Hearts & Science (Media group agency) |
Best Use of Content Innovation
 | GoldCampaign: McDonald's – Back to The Beginning Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) |
 | SilverCampaign: TamJai and TamJai SamGor Loyalty App’s finale - Bespoke RPG Mission Games Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian Agencies: De goose Limited, 合闊(香港)科技有限公司 |
 | BronzeCampaign: Building the Future Today Brand: MTR Corporation Agencies: BBDO Hong Kong, WPP Media Hong Kong |
 | MeritCampaign: Hair Freedom: The Ultimate Hair Growth Duo Brand: 50 Megumi Men Agencies: iProspect Hong Kong, ZOO Allies Limited |
 | MeritCampaign: Hang Seng Anti-Fraud Band Brand: Hang Seng Bank Agency: BYFA Consultancy |
Best Use of Data & Insights
 | GoldCampaign: Salary Intelligence – Bonus Saver Performance Engine Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong (Media) , Hungry Digital (Creative) |
 | SilverCampaign: Always On Performance Campaign Brand: HK Express Agency: FABCOM Limited |
 | BronzeCampaign: HSBC Credit Card - Go North or Go Not? That is the Question Brand: HSBC Hong Kong Agencies: Omnicom Media, Hungry Digital |
 | MeritCampaign: McDonald’s App Activation Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) |
Best Use of Omnichannel Strategy
 | GoldCampaign: 50 Benches Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) |
 | SilverCampaign: The Panda-Monium: When Pandas Became Family Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited |
 | BronzeCampaign: Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited |
 | MeritCampaign: HSBC Premier Elite - Client Continuum Campaign Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited |
 | MeritCampaign: ULTIMUNE Full Bloom Beauty Campaign Brand: SHISEIDO HONG KONG Agencies: iProspect, Omelette Digital, Pontac, Untitled |
 | MeritCampaign: TamJai SamGor Mala Soup Flavour Instant Noodles Campaign Brand: TamJai SamGor Mixian Agency: Noah Workshop |
Best Use of Performance Marketing
 | GoldCampaign: Always On Performance Campaign Brand: HK Express Agency: FABCOM Limited |
 | SilverCampaign: Standard Chartered “FLY MOMENTS” Campaign Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic |
 | BronzeCampaign: Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary Brand: Hang Seng Bank Agency: WPP Media |
 | MeritCampaign: Promise Always-On Acquisition Campaign Brand: Promise Agency: WPP Media |
Best Campaign of the Year
 | Campaign: McDonald's - Back to The Beginning Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) |
Best Brand of the Year
 | McDonald's Hong Kong |
Best Agency of the Year
 | OMD Hong Kong |
Best Marketer of the Year
 | Ivan Choi, McDonald's Hong Kong |
Congratulations to all the winners!
