IAB Hong Kong Coalition for Better Ads Standard

Video Committee of IABHK is pleased to share the latest updates from Coalition for Better Ads Standard with Hong Kong digital marketers on 16 May 2019 in Google Office. The rationale behind this is based on the consumer research results collected from over 60,000 respondents around the world, experiences from Standards rollouts in North America and Europe, and what is on the horizon in 2019 and beyond. Also Chrome is shaping their ads to comply with the user-friendly ad standard. Thank you Google for sponsoring the event venue.

Big thanks to our speakers and moderator:
Speakers:

• Mr Neal Thurman, Director of Coalition for Better Ads


• Mr Jason James, Product Manager (Sustainable Ads) at Google


• Moderator: Mr Roger Li, Senior Director, Ad Creative Technology, Verizon Media