1-Minute Video of Digital Marketing

IAB Education Committee strives to promote the development of digital marketing by educating the public with the related knowledge. We have invited seasoned professionals and practitioners from our IAB members to record short videos in discussing different concepts and issues in the field. Videos are launched on our Youtube channel bi-weekly from June to December. Check the videos below and discover more about digital marketing!

【One-Minute Video】Overview of the landscape of privacy

       Topic: Privacy

       Speaker: Jingtao Ji (Head of Measurement and Analytics, Greater China and Korea)

       Company: Google

       Click here for the video. 

【One-Minute Video】Introduction of Google Analytics 4

       Topic: Google Analytics 4

       Speaker: Jingtao Ji (Head of Measurement and Analytics, Greater China and Korea)

       Company: Google

       Click here for the video.

【One-Minute Video】Dynamic creative

       Topic: Dynamic creative

       Speaker: Frank Cheng (Business Director of Asia)

       Company: Crimtan

       Click here for the video. 

【One-Minute Video】How do I stay updated with digital trend?

    Topic: Digital trend

    Speaker: Ivan Leung (General Manager)

    Company: Aloha Group 

    Click here for the video. 

【One-Minute Video】Facebook collaborative ads

        Topic: Facebook collaborative ads

        Speaker: Sonia Liang (Head of Industry, CPG & Retail)

        Company: Facebook

        Click here for the video.       

【One-Minute Video】How to create mobile-first ads on Facebook?

         Topic: Mobile-first ads

         Speaker: Fion Li (Client Partner)

         Company: Facebook

         Click here for the video.

【One-Minute Video】Protection of data privacy   

       Topic: Data privacy                                              

       Speaker: Charles Lai (Client Solutions Manager)

       Company: Facebook  

       Click here for the video.       

【One-Minute Video】Tips to get yourself started on the digital journey

         Topic: Tips to start working on digital marketing

         Speaker:  Vincent Alliaga (Director of Technology)        

         Company: Lan Kwai Fong Group      

         Click here for the video. 

 【One-Minute Video】How to use a data-centric approach for audience targeting ? 

      Topic: Data-driven marketing

      Speaker: Kenneth Leung (General Manager)   

      Company: Vpon                                 

      Click here for the video.        

【One-Minute Video】How to learn Facebook Marketing?

     Topic: Facebook Marketing

     Speaker: Benny Chu (Head of Industry)

     Company: Facebook

     Click here for the video.

【One-Minute Video】Why Click-through rate is framed as worst performance metrics?

     Topic:  Click-through rate

     Speaker: Kenny Cheung (Associate Director, Digital Product)

     Company: South China Morning Post

     Click here for the video.

【One-Minute Video】 The Future of Programmatic and Digital Market

       Topic: Programmatic

       Speaker: Colin Lam (Strategic Partner Development Director for APAC)  

       Company: Index Exchange

       Click here for the video.

【一分鐘短片】如何進入數碼營銷行業?

       Topic: Ways to enter digital marketing

       Speaker: Jeffrey Hau  (Founder and Director)

       Company: PRIZM Group

       Click here for the video.  

【One-Minute Video】 What is MMM and Why is it a Signal Resilient?

     Topic: MMM

     Speaker: Agnes Chan (Marketing Science Partner)

     Company: Facebook

     Click here for the video.