IAB HK Digital Awards 2025: Finalists Announcement
The IAB HK Digital Awards 2025 recognize remarkable industry accomplishments, showcasing the year's most innovative and impactful digital campaigns.
This year, we are thrilled to introduce additional categories and have received nearly 200 entries. Following a rigorous judging process marked by thoughtful discussions and thorough deliberation, we are delighted to announce the finalists across eight categories.
*The finalists below are listed in alphabetical order by brand name.
Best Branding Campaign
 |  |  | ||
| Brand:Hang Seng Bank Agency:Sunny Idea (HK) Limited Campaign:Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary | Brand:HKTVmall Agencies:MTR* advertising - JCDecaux Transport, Omelette Digital, PHD Hong Kong Campaign:HKTVmall CASHBACK Branding Campaign | Brand: HSBC Hong Kong Agencies:Grey Advertising Hong Kong, Omnicom Media, MSL Campaign:HSBC Hong Kong: Celebrating 160 years of great stories | ||
 |  |  | ||
| Brand:McDonald's Hong Kong Agencies:BBDO Hong Kong (Creative), OMD Hong Kong (Media) Campaign:McDonald's - Back to The Beginning | Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited Campaign:Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul | Brand:Preface Agency:- Campaign:Just Start | ||
 | ||||
| Brand:Uber Taxi Agencies:WPP Media, Special Group, Omelette Campaign:Skip The Kung Fu 2.0 |
Best Cross-border Campaign
 |  |  | ||
| Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited Campaign: HSBC Premier x HSBC Life campaign | Brand: Lee Kum Kee Agency: Havas Hong Kong Campaign: Flavours That Bind – Hong Kong at the Heart of a Global Launch | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited Campaign: The Panda-Monium: When Pandas Became Family | ||
 | ||||
| Brand: The Ascott Limited Agency: AsiaPac Net Media Limited Campaign: Ascott Global Acquisition Campaign |
Best Small Budget Campaign
 |  |  | ||
| Brand: Fairwood Holdings Limited Agency: CMRS Digital Solutions Limited Campaign: FAIRWOOD ORANGE: 72 HOURS FROM MEME TO MILLIONS | Brand: Hang Seng Bank Limited Agency: The Bread Digital Limited Campaign: Golden Wonderland | Brand: Mentholatum (Asia Pacific) Limited Agency: iProspect Hong Kong Campaign: eShop AI Max Campaign | ||
 |  |  | ||
| Brand: TamJai SamGor Mixian Agency: Noah Workshop Campaign: SamGor Rap the Shrimp and Squid campaign | Brand: Uber Hong Kong Agency: Omelette Digital Campaign: The Airport Code War | Brand: Uni-China Group - Hong Kong Market Agency: Hardchi Creative Campaign: Beliverpool Market |
Best Use of AI & Technology
 |  |  | ||
| Brand: Hang Seng Bank Limited Agency: VML Hong Kong Campaign: JustPay: Beyond Payments to Boundless Connections | Brand: Hong Kong Telecommunications (HKT) Limited Agency: Can’t Sleep Tonite Ltd. Campaign: 'The Thinking Game': Architecting Value Dominance. | Brand: HSBC Hong Kong Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi Campaign: HSBC Loan - Tax Election Campaign | ||
 |  |  | ||
| Brand: Mead Johnson Nutrition (Hong Kong) Limited Agency: PHD Hong Kong Campaign: Total Equity Campaign _Video-Reach-Campaign | Brand: Mox Bank Limited Agencies: Appier (Solution service provider), Hearts & Science (Media group agency) Campaign: FLYWITHMOX: AI-Driven User Acquisition Innovation for Mox Credit | Brand: MTR Corporation Agency: Cherrypicks Limited Campaign: MTR · Care App 2.0- Revolutionizing Inclusive Travel for Customers with Special Needs | ||
 |  | |||
| Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic Campaign: Standard Chartered “FLY MOMENTS” Campaign | Brand: WeLend Limited Agency: Secret Tour Hong Kong Campaign: Embrace Your Race Against Time |
Best Use of Content Innovation
 |  |  | ||
| Brand: 50 Megumi Men Agencies: iProspect Hong Kong, ZOO Allies Limited Campaign: Hair Freedom: The Ultimate Hair Growth Duo | Brand: Hang Seng Bank Agency: BYFA Consultancy Campaign: Hang Seng Anti-Fraud Band | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) Campaign: McDonald's – Back to The Beginning | ||
 |  |  | ||
| Brand: MTR Corporation Agencies: DDB Worldwide Limited, WPP Media Hong Kong Campaign: Building the Future Today | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song Campaign: SC Invest - Time for What Truly Matters | Brand: TamJai SamGor Mixian Agency: Narrow Door, Noah Workshop, Bakery Campaign: TamJai SamGor Brand Campaign | ||
 |  | |||
Brand: TamJai SamGor Mixian | Brands: TamJai Yunnan Mixian and TamJai SamGor Mixian Agencies: De goose Limited, 合闊(香港)科技有限公司 Campaign: TamJai and TamJai SamGor Loyalty App’s finale - Bespoke RPG Mission Games |
Best Use of Data & Insights
 |  |  | ||
| Brand: Cathay Agencies: Digitas Hong Kong, LEO Hong Kong, Adzymic, The Trade Desk Campaign: Rewards in the Air | Brand: Cathay Agency: Digitas Hong Kong Campaign: Cathay Connected Identity: From First‑Party Data to Full‑Ecosystem Growth | Brand: HK Express Agency: FABCOM Limited Campaign: Always On Performance Campaign | ||
 |  |  | ||
| Brand: HSBC Hong Kong Agencies: Omnicom Media, Hungry Digital Campaign: HSBC Credit Card - Go North or Go Not? That is the Question | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) Campaign: McDonald’s App Activation | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong (Media) , Hungry Digital (Creative) Campaign: Salary Intelligence – Bonus Saver Performance Engine |
Best Use of Omnichannel Strategy
 |  |  | ||
| Brand: Hang Seng Bank Agency: WPP Media Campaign: Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary | Brand: HKTVmall Agencies: MTR* advertising - JCDecaux Transport, Omelette Digital, PHD Hong Kong Campaign: HKTVmall CASHBACK Branding Campaign | Brand: HSBC Hong Kong Agencies: Omnicom Media, Saatchi & Saatchi, Television Broadcast Limited Campaign: HSBC Premier Elite - Client Continuum Campaign | ||
 |  |  | ||
| Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) Campaign: 50 Benches | Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Limited Campaign: The Panda-Monium: When Pandas Became Family | Brand: Ocean Park Hong Kong Agency: The Bread Digital Limited Campaign: Ocean Park Halloween Fest 2025: The Cursed Collection - Everything taken demands a soul | ||
 |  |  | ||
Brand: SHISEIDO HONG KONG | Brand: Standard Chartered Bank (Hong Kong) Limited Agencies: Leo Hong Kong, dentsu Hong Kong Campaign: Save to Play, Play to Save | Brand: TamJai SamGor Mixian Agency: Noah Workshop Campaign: TamJai SamGor Mala Soup Flavour Instant Noodles Campaign |
Best Use of Performance Marketing
 |  |  | ||
| Brand: Cathay Agency: Digitas Hong Kong Campaign: Cathay Connected Identity - From First‑Party Data to Full‑Ecosystem Growth | Brand: Hang Seng Bank Agency: WPP Media Campaign: Hang Seng Preferred Banking - Plan Smart! Maximise Every Dollar of Your Salary | Brand: HK Express Agency: FABCOM Limited Campaign: Always On Performance Campaign | ||
 |  |  | ||
| Brand: HSBC Hong Kong Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi Campaign: HSBC Loan – Tax Election Campaign | Brand: McDonald's Hong Kong Agencies: BBDO Hong Kong (Creative), OMD Hong Kong (Media) Campaign: McDonald's – Back to The Beginning | Brand: Promise Agency: WPP Media Campaign: Promise Always-On Acquisition Campaign | ||
 | ||||
| Brand:Standard Chartered Bank (Hong Kong) Limited Agencies: dentsu Hong Kong, Accenture Song, Adzymic Campaign: Standard Chartered “FLY MOMENTS” Campaign |