IAB Hong Kong Consumer Journey Disruption Through Chatbot

Consumer Journey Disruption Through Chatbot" organized by the Social Committee was a huge success. Thank you Jeffrey Hau, our Social Committee Team Lead, for the motivating opening, followed by a detailed introduction on chatbots by Tencent. As well as the insightful case studies on successful uses of chatbots shared by our speakers from Facebook and Sanuker,Inc., provide us an in-depth understanding of how chatbots benefit both client and platform experiences. Thank you Facebook for sponsoring the event venue. Last but not least, we would also like to thank the IABHK Social Committee for organizing such a wonderful event and everyone that came and made the event a success.

Massive thanks to our speakers and moderator:
Speakers include:

• Eric Thain, General Manager, Branding Development, HKexpress
• Karen Wong, Vice President, DBS Hong Kong
• Long Ma, Speech & NLP Technical Expert, CSIG, Tencent
• Vicky Lee, Chief Product Officer, Sanuker Inc.
• Virginia Fung, Strategic Partner Manager, Platform Partnership, Facebook

Moderator:

• Charles Lai, Client Solutions Manager, Facebook Hong Kong