IAB HK Digital Awards 2024 - Frequently Asked Questions
Q: Who can enter?
A: The IAB HK Digital Awards is open to all creative, design or media agencies, advertisers, independent parties, media sales houses, technology providers, vendors, platforms, IAB HK members and IAB HK non-members.
Q: How many cases can I submit?
A: Entrants can enter one or several cases in one or several categories and there is no limit on submission as long as within the timeline. Each submission may be entered into different categories but must be written differently each time to reflect the category’s particular emphasis. We strongly encourage submissions in multiple categories to increase the success rate of awarding the Best Digital Campaign of the Year.
Q: Our client is an HK company, and the campaign is targeting the US and overseas audiences. Are we eligible to enter?
A: This award is for Hong Kong campaigns. The work can be regional, but must have been presented to the public in Hong Kong between 1 January 2024 and 31 December 2024 to be eligible.
Q: How is the Best Digital Campaign Winner be selected?
A: The Best Digital Campaign winner will be chosen from among the Gold Winners of the 8 categories. We strongly encourage campaigns to submit entries in multiple categories to increase their chances of winning the top prize.
Q: Any hidden fee in this awards?
A: There are no hidden fees. We do invite participants to join the Awards Gala on 18 March 2025. Individual and table tickets will be available; pricing details will be similar to last year's.
Q: If our agency has submitted before, but the client is new to IABHK, are we eligible to the First-timer discount?
A: Certainly, the discount is applicable to all brands submitting for the first time. However, the discount is limited to the first four categories entered and excludes the late penalty fee.
Q: How many award categories are there this year? How do I know if my campaign matches the objective and criteria of each category?
A: There are a total of 8 categories this year, with 2 new categories introduced to reflect the latest trends in the dynamic digital industry of Hong Kong. Please check out the category descriptions and weight criteria here for your reference: https://iabhongkong.com/awards-categories-2024
Q: if my campaign is from Nov 2023 to Jan 2024, is it still eligible to enter the IAB HK Digital Awards?
A: Yes, campaigns presented to the public in Hong Kong between January 1, 2024, and December 31, 2024, are eligible for the IAB HK Digital Awards. We will consider the campaign's overall impact and results. Please note that eligibility is assessed on a case-by-case basis.
Q: Can I share the same account login with my team members for submission or review?
A: Yes, the system allows simultaneous logins. However, please be aware that if multiple users are editing the same entry form, the last person to save the draft will have their version saved as the final version.
Q: If I submit it on behalf of my client, who is NOT an IABHK member, can we still enjoy the price of the IAB HK member?
A: If the entry submission is made by a company that is a member of IAB HK, even if it is on behalf of a client, they can still enjoy the IAB HK membership price of HK$2,500 per submission and per category.
Q: If the campaign involves different agencies, can we name all the agencies in the submission?
A: We welcome entries that involve multiple agencies. In the official entry form, you can list and provide details for all the agencies involved in the campaign. Please note that each winning campaign will be awarded one free trophy for the brand and one free trophy for the agency for the campaign. If you require additional trophies, such as for the other agencies involved, please indicate in the official entry form and each extra trophy requested will incur a fee of HK$2,000.
Q: Who will be the Judges?
A: Our esteemed judging panels are formed by industry leaders and senior-level professionals from the digital marketing industry. The judging panel of each Award Category will assess every entry according to the particular criteria and merits, taking into account all information provided by entrants. https://iabhongkong.com/judges
Q: If one of the judges is my direct competitor, how should IAB HK handle?
A: We understand the importance of maintaining fairness and impartiality throughout the judging process. All judges participating in the IAB HK Digital Awards are required to sign a non-disclosure agreement (NDA), which includes an agreement not to disclose any campaign information provided with anyone else for a specified period of time. If a judge is a direct industry competitor of the company that submitted a specific campaign, that judge will be excluded from assessing and evaluating that particular submission. This measure is implemented to prevent any potential conflicts of interest and to maintain the integrity and impartiality of the judging process.
Q: How to get the early bird entry discounts?
A: To earn the early-bird discount of HK$500, you should register and submit your entry form and complete the payment (paid by credit card or an invoice has been generated) by 31 October 2024 (Thu). You can continue refining your submissions until the final deadline on 13 December 2024 (Fri).
Q: Can I still submit entries after the official submission deadline of 13 Dec 2024?
A: Any entries received after the deadline of 13 December 2024 will be considered late and will incur a penalty of HK$3,000 per submission and per category. Please ensure that you submit your entry by 31 December 2024, 23:59, as no late entries will be accepted beyond this time.
Q: How much is the entry fee?
IAB Hong Kong members: HK$2,500
Non IAB Hong Kong members: HK$3,500
Early Bird Form (by 31 Oct 2024): Enjoy a HK$500 discount!
First-timer Brand: Can enjoy a 50% discount!*
These offers can be combined. If you're a member, your brand is entering for the first time, and you submit entries by October 31, you'll pay only $1,000 per category.
*Discount entries are limited to first 4 entries submitted and exclude on late penalty fee
Q: Will I be notified that my campaign will be awarded before the Presentation Ceremony in Mar 2025?
A: Top 6 finalists will be notified through email and announced on IAB HK social media platforms in Feb 2025. Gold, Silver and Bronze winners will be reminded to get prepared for the stage to join the big group photo and arrange who will receive the trophy from presenters’ hands through email. Gold winners will be granted a short stage time, so wise to prepare the 1-minute Speech in advance.
Q:. If my campaign will be awarded and I would like to change the campaign information printed on the trophies, can I change it after submitting the official entry form?
A: Please note that all campaign/project names, brand names, and agency names provided in the official entry form will be used and printed on the trophies of the winning campaigns. Any changes required after submitting the official entry form will incur a handling charge of HK$300.
