AdTech Friday “Decoding Hong Kong's Programmatic Advertising Landscape: Key Insights from IAB HK's Survey”

🎉 Thank you to everyone who joined us for an engaging and thought-provoking AdTech Friday! The event was packed with valuable insights, practical strategies, and expert discussions on the latest trends and challenges in programmatic advertising. We hope you left feeling inspired and equipped to navigate the ever-evolving digital landscape.

🙌 Special thanks to our incredible speakers for sharing their expertise:
🔸 Timmy Bankole, Founder and CEO, CultureSync Media
🔸 David Chan, Head of Trading and Partnership, Dentsu Hong Kong
🔸 Zoe Cheng, Commercial Director APAC, Ekimetrics Hong Kong
🔸 Ivan Yuen, Expertise and Innovation Manager, fifty-five
🔸 Melvin Wong, Country Head HK&TW, Integral Ad Science
🔸 Agnes Chan, Marketing Science Partner, Meta
🔸 Alex Lee, Group Head of Digital & Data Analytics, Uni-China Group
🔸 (Moderator) Queenie Chung, General Manager, Hong Kong, Vpon

💝 Gratitude to Meta for generously sponsoring the venue.

👏 A big shout-out to our Survey Joint Committee for organizing this fantastic event: Helen Cheung (Exco), Roger Li (Exco), Ivan Yuen (Lead), Sally Ng (Lead), Timmy Bankole, Melvin Wong, Jeff Chan, Agnes Chan, Dave Ng, Mary Tse, Alex Lee, Queenie Chung

> Event Photo
> Survey Result