小紅書企業拜訪 Xiaohongshu New Office Tour

✨It was an incredible afternoon with connecting, sharing and celebrating at Xiaohongshu’s brand new Hong Kong office! The atmosphere was buzzing with energy as our IAB HK community came together—so many friendly faces, meaningful conversations, and new connections made. 🤝

💡 Key Takeaways  
✅Xiaohongshu’s unique “seeding” culture, where genuine recommendations drive user engagement and influence.  
✅Community building and human-to-human sharing are key strategies for fostering trust and loyalty on the platform.  
✅Innovative content creation, especially through user-generated content, is essential for effective digital marketing on Xiaohongshu.

💝 A big thank you to Dodo, Stephen and Xiaohongshu team for their warm hospitality, and to all our members who joined us and brought so much enthusiasm. Your presence made this event truly unforgettable!

👏🏻 Special thanks to Content Marketing Committee especially Cecilia Chan, Leonard Li, Claudia Lee for support 

📸 More event photo