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Challenge Deck Submission Guideline

Contestants will design and pitch an Agentic AI solution that addresses one of three real-world use cases.

 

You will choose 1 sector to focus on:
 

  • Banking Sector
     
  • Insurance Sector
     
  • Retail Vending Machine (FMCG)
     
  • Retailers and Store Chains

Note: This is an individual challenge (no team entries). You will need to prepare your own ideas, workflow, and short pitch.

 

Selected problem statement (Please choose 1 of the 4 options below ONLY)

1. Social Content Repurpose Machine

  • Problem: Brands struggle to adapt content across multiple channels (FB, IG, Threads, X, etc.).
  • Challenge: Build an AI agent that takes a keyword/topic/brand update and auto-generates text + visuals with different tones and formats tailored to each channel.
  • Output Expectation: Contestants should propose workflows, tools, or prompts to generate platform-optimised content at scale.

2. Online Listener with Newsjacking (抽水) Feature

  • Problem: Brands need to react quickly to trends, news, and discussions that could impact reputation or engagement.
  • Challenge: Create an AI agent that monitors Google Trends, news sites, and forums to detect brand-relevant mentions, then drafts timely content and alerts the right colleague (e.g., via email/Slack).
  • Output Expectation: Contestants should outline how their solution detects signals, generates copy, and integrates with internal workflows.

3. SEO/GEO Keyword Analyzer for AI Overviews (AEO)

  • Problem: With AI Overviews (AEO) in search, brands must understand whether their keywords appear and how to improve visibility.
  • Challenge: Build a tool that analyses a list of brand keywords, checks if they appear in AEO/geo-specific results, and recommends how to improve ranking or become a cited source.
  • Output Expectation: Contestants should show how the AI agent automates keyword tracking, SERP/AEO analysis, and provides actionable recommendations.

4. Open Innovation: Enhancing Business Operations with Agentic AI

  • Problem: Businesses face challenges in optimizing operations and marketing strategies, leading to inefficiencies and missed opportunities for engagement and growth.
  • Challenge: Develop an agentic AI workflow that streamlines marketing and operational processes by automating tasks, improving decision-making, and enhancing customer interaction.
  • Output Expectation: Contestants should show a complete agentic workflow including a clear problem statement, solution architecture, evaluation metrics, and potential risks with mitigations.

 

HOW TO ENTER

Entries are to be submitted online via the IABHK entry platform, you can enter via the button below⬇️

‘ENTER NOW’

 

PREPARING DRAFT

Upon clicking ENTER NOW, you will be directed to the entry platform, where you will be prompted to register your profile. A verification email will be sent to confirm your login credentials before you can start submitting your entry.

We highly recommend preparing your answers in advance before filling in the form, or saving your work as a draft before confirming submission.

 

The entry form will ask you to provide:

  • Basic details about yourself (contestant)
  • Selected problem statement (choose 1 of 4 questions: pain point description)
  • Strategy: Agentic AI flow design (quality, autonomy, governance)
  • Innovation & cross-channel execution approach
  • Results (SMART framework – specific, measurable, achievable, relevant, time-bound)
  • Screencap video of your AI workflow as proof-of-concept
  • Contact details for submission confirmation

 

Download the Challenge Entry Deck (PPT template) to draft your answers, then submit it to the online entry form. No separate written submission paper is required.


>>> Challenge Entry Deck (PPT Template)

 

Judging Criteria & Entry Overview

To help you prepare, please structure your entry using the outline below.

Section

What to Include

Judging Criteria

1. Problem Statement (Your Chosen Sector)

  • Briefly describe the challenge in your chosen Sector 
  • Explain why it matters and who it impacts.

 

Output Quality (5%)

  • Accuracy & Relevance

2. How Your AI Agent Works

  • Workflow: Step-by-step process of how your agent works.
  • Tools & Automation: Which tools/models/APIs are used? What’s automated?
  • Efficiency & Scalability: Show how it saves time, reduces manual effort, and scales to real-world use.

Technical Performance (35%)

  • Speed & Efficiency
  • Resource Optimization
  • Scalability & Cost-Effectiveness (15%)

 

Task Execution & Automation (35%)

  • Completeness of Tasks
  • Level of Automation

3. Expected Outputs & Business Impact

  • Outputs: What does the agent produce? (reports, dashboards, insights, ad copy, etc.)
  • Quality: How accurate, relevant, and useful is the output?
  • Impact: What business value is created? (saves time, cuts costs, increases revenue, improves quality).

Output Quality (15%)

  • Accuracy & Relevance
  • Quality of Output

4. Optional Demo Materials

  • Screenshots, mockups, prompts, or flow diagrams.
  • Keep it simple and easy to follow.

User Experience & Presentation (10%)

  • User Experience
  • Presentation

Notes: Clear presentation makes it easier for judges to understand your logic and workflow.

 

Supporting materials

  • All supporting material is optional and not mandatory. Contestants may decide at their discretion.
  • A maximum of five (5) supporting materials may be provided to support your submission. You may include documents in PDF format or videos as hyperlinks.

 

VIDEO SUBMISSION

  • A screencap video of your AI workflow is strongly encouraged as proof-of-concept.
  • You may include the video hyperlink in your entry form and/or the supporting material box.
  • Upload your video to platforms accessible to judges (e.g., YouTube, Vimeo, Youku). Links may be unlisted or password-protected, but judges must have direct access.
  • The organiser reserves the right to publish the video (in part or full). Should your entry be awarded, the case video may be used across IABHK/Campaign channels for public showcase.

 

    VIDEO FORMAT

    • Direct video link required (no folder links).
    • Recommended platforms: YouTube, Vimeo, Youku.
    • May be unlisted or password protected (include credentials if applicable)

     

    RESULT FILE SUBMISSION

    • If your result file format (e.g., datasets, code outputs, specialized software files) is not supported by the website submission form, please:
    • Upload the file to a cloud storage platform (e.g., Google Drive, OneDrive, Dropbox).
    • Ensure the file is accessible via a direct download link (avoid folder links).
    • Provide the link in your submission form under “Supporting Materials.”
    • Confirm that the link grants view/download access to anyone with the link (or include credentials if restricted).
    • ⚠️ The organiser and judges must have uninterrupted access to review all materials. Links requiring manual access requests may not be reviewed.

     

    FILE FORMAT

    • Compulsory Deck Submission:
      • File size: less than 5MB
      • Format: PPT/ PPTX
         
    • Optional Supporting Documents:
      • File size: less than 5MB
      • Format: PDF

     

    TIPS FOR A STRONG ENTRY

    • Layout: Use clear bullet points and simple flow diagrams if useful.
    • Evidence: Back up your entry with metrics (e.g., time saved, revenue impact, % efficiency gained).
    • Narrative: Show the story of how your AI agent solves a real problem, why it matters, and the business value it creates.

     

    CONFIDENTIALITY

    Sensitive information may be highlighted by putting it into [square brackets]. Only the flagged information will be treated as confidential. Please refer to the Confidentiality section for more details.

     

    COMPULSORY MATERIALS

    • Deck Submission: Upload your completed Challenge Entry Deck via the online form.
    • Video Proof: Provide a screen capture video demonstrating your AI workflow in action.

    Optional Visuals: Mockups, flow diagrams, or sample prompts to support your entry.