IAB China: 啟航·品牌全球化實戰創享滙

Thank you IAB China for providing an excellent platform to share strategies for global business expansion and promote cross-border collaboration 🌏. IAB HK is honored to support this initiative, contributing to brand internationalization and fostering Hong Kong-China cooperation 💪!

🎤 Special thanks to Adzymic, Google, LinkedIn, Meta, and WPP Media for delivering insightful presentations. They shared cutting-edge professional insights and practical techniques that offered participants inspiration and new direction.  

💡 Key Takeaways  
✅ How to effectively leverage data to grow Chinese manufacturing businesses globally  
✅ Skills for building, managing, and mastering first-party data  
✅ Cross-border online marketing techniques tailored to the rise of AI  
✅ Strategies to integrate and optimize generative AI in media and creative efforts  
✅ Breaking the "low-cost" stereotype of "Made in China" through brand marketing  

🚀 We look forward to more collaborations in the near future!