IAB HK 2024 Apprentice Program for Employers

IAB HK is excited to announce the highly anticipated return of the IAB HK Apprentice Program 2024! This program provides exceptional opportunities for practical work experience and comprehensive training in the dynamic field of digital marketing. 

The Apprentice Program aims to equip university students with the essential skills and knowledge needed to thrive in the industry, providing a wide array of offerings, including experience sharing, mentorship programs, career workshops, and self-learning training.

We invite all corporates to join us as employers and actively contribute to the development of young digital talents (non-members are also welcome). With over 100 available placements spanning various industries such as digital marketing, data analysis, innovation, and e-commerce, there is ample opportunity to find the perfect fit for your organization.



The program is now calling for employers. We are pleased to invite you to join in offering internship opportunities for undergraduates as below:

Let undergraduates experience the real work of digital marketers and bring in young creative mindsets to your workplace from May to Aug 2024.

Program details

  • University Career Workshop: Get the inside tips and know-how from IAB HK to get students' foot into the Digital Marketing industry.
  • Work Experience: Build solid work experience from a range of choice of industry-leading companies across Digital Marketing disciplines.
  • Experience Sharing: Hear from seasoned digital marketers who will share personal experiences and provide exclusive insights into functional roles of the industry. 
  • Mentorship / Social Gathering: Supported by IAB HK Working Committees, providing students with industry insights and career advice throughout their journey. Small gatherings will be held to facilitate networking.
  • Self-learning training: Backed by four global industry leaders, including Google, LinkedIn, Meta, and The Trade Desk, our program offers a comprehensive range of self-learning courses, covering a diverse range of topics such as data analysis, digital advertising, and the effective utilization of marketing software, among others.
  • Certification: Students will receive a certificate from IAB HK upon completing the program.
  • Salary: Basic salary or higher will be granted during the work experience period.

What is included for you as the employer company? 

  • Apprentices will be a valuable asset to your company during the summer period, bringing fresh perspectives and contributing to your projects and initiatives.
  • Build a relationship with future marketers and identify potential candidates for your future hiring needs. IAB HK has identified undergraduates who have shown passion and dedication to the digital marketing field, providing you with access to a pool of promising talent.
  • IAB HK will provide your interns with comprehensive training, informative talks, and valuable experience sharing sessions. This will help shape their digital foundation and equip them with the necessary skills to excel in the industry.

Note: Providing job descriptions earlier increases the likelihood of finding the best candidates.

Responsibilities of IAB HK

  • Program promotion to all local universities and recruitment of students
  • Arranging training, experience sharing, mentorship, workshops, and social gathering for students
  • Overall program coordination

Responsibilities of Employers

  • Employers will be providing internship placements between May and August 2024. Companies have the flexibility to offer multiple internship positions based on their requirements and capacity.
  • Students' interview and selection 
  • Each student will be given an internship fee of at least minimum wage or higher, and the employers will pay directly to the students. 
  • Employers are responsible for evaluating the performance of the students and providing feedback through a survey. Upon satisfactory performance of 50% scores or above, program participants will receive a completion certificate from IAB HK, acknowledging their successful completion of the internship. 

For enquires, please contact Secretariat Office at info@iabhongkong.com or 23862238 or WhatsApp 852-54799628. 

Apply Now!

Learn more by watching the employer briefing session recording

Tentative Timeline



List of Previous Employers




Testimonial from previous employers:

"Overall we are happy and appreciate the collaboration with IAB!"  ~ Assembly

"This program greatly helped on recruiting young talent which is passionate in digital marketing."  ~ EternityX

"Responsible for the assigned tasks, will have instant response even off-hours"  ~ Fabcom Limited

"Well utilize and adopt his digital marketing knowledge on the job tasks, fast learner to assist on various tasks assigned"  ~ Fabcom Limited

"The IAB apprentice program provides a valuable opportunity for students to experience how a campaign or an idea is being developed and executed in a real-life organization practically, while at the same time the organization can get inspired by the creativity of the younger generation."  ~ Good Cause Digital

"Willing to learn and adaptability knowledge on Digital marketing"   ~ Havas Worldwide Hong Kong Limited

"All candidates (including those not hired) have a good attitude"  ~ HiNA

"Satisfactory performance with logical thinking and attitude of eager to learn & face difficulties"  ~ PRIZM

"It is always a great opportunity for both apprentice and corporate to expose to different context together to sparkle new ideas and ignite energy especially in marketing industry. Marketing is lively, and with apprentice participation and actual industry scenario, hopefully more new generation are encouraged and nurtured."   ~ TamJai International Co Limited


Recap video of IABHK Apprentice Program 2023


Photos from Previous Apprentice Programs

 2023 Apprentice Program  









image-20240214112756-3 image-20240214112819-4

company tour



2022 Apprentice Program












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2021 Apprentice Program

Office tour at ViuTV Sharing by Seasoned marketer

 Online coaching
Sharing by Yahoo Senior Marketing Director Office visit at Yahoo

Apply Now!