✨Full House at "Beyond the Traditional TV: Unveiling the Power of CTV & OTT Advertising"! ✨

A Huge Thanks for who joined us and contributed to making our event vibrant. It's our first time in history to co-stage all 3 programmatic TV channels. Your engaging questions sparked meaningful conversations about designing powerful advertisements in today’s competitive digital environment. We hope you are left with actionable strategies to create more impactful omni-channel ads.🔥

Applause to our incredible speakers: 

🔹 Doris Wong, Vice President, Advertising & Interactive Services, HKT

🔹 Charles Lai,  Head of Marketing Solutions, TVB 

🔹 Christine Lau, Director, Yield Management, Viu

🔹 Co-hosts: Jo Chow, Director, Client Services, The Trade Desk & Alex Lee, Group Head of Digital & Data Analytics, Uni-China Group

👏🏻 Special thanks to the AdTech & Programmatic Committee (David Chan, Brandon Cheung, Louis Ng, Jeff Chan, Sally Ng, Timmy Bankole, Mary Tse, Jonathan Chan Jo Chow, Alex Lee & Roger Li - Adviser)  for organizing the event.

💓 Sincere appreciation to our event partner, The Trade Desk, for their invaluable support.

For more event photos: https://photos.app.goo.gl/qsjrV8GJ6wYtFQfn8

📌 Stay tuned for more inspiring events and valuable chances to connect and grow within the industry!