IAB HK x CityUHK MBA – Frontier in Marketing: The AI Evolution
✨ Lovely to kick off our collaboration with CityU MBA with this fantastic gathering on 30 May! The event brought together MBA students, alumni, professors, and industry leaders to explore how AI is reshaping the marketing landscape.
💝 Special thanks to our incredible speakers and moderator:
🔸 Dr. Yvonne Leung, Director of Customer Transformation & Growth, Bupa
🔸 Terence Wong, Vice President, Cherrypicks
🔸 Fanko Yim, Head of Data & AI Transformation, CMRS Group
🔸 Moderator: Prof. Chak Fu, MBA Programme Director, CityUHK
🔑 Key Takeaways
🔹 Leverage AI for efficiency: Aim to complete 50% of your daily tasks with AI-powered tools.
🔹 Data is the backbone: A strong data strategy, combined with clear and effective communication, is essential to success in the AI-driven marketing world.
🔹 Maximize AI potential: Explore using multiple AI agents to manage different tasks and achieve better results.
🤝 This event came together within just a few weeks, and we are deeply grateful to CityUHK for partnering with us to bring together these brilliant minds.
❤️ Thank you to all who attended and contributed to making the event such a success. Stay tuned for more impactful events from IAB HK and CityUHK MBA Let’s continue to drive innovation in marketing together! 🚀
