Past Events

IAB HK與HKTDC 聯合舉辦 《5G 應用營銷科技》網上研討會，探討5G 網絡發展對網絡營銷手段的潛在轉變及廣告類別的新發展方向。我們特意邀請了5G 流動通訊、5G用品、雲端方案及APP專家，與大家分享實例，讓大家透澈地了解如何運用5G 網絡創造出更有效及吸引力的產品及營銷方案，從而塑造更佳的企業形象及帶來更多商機。

IABHK organized its first class, bringing IAB official training course to HK for the first time.

Data 360 course teaches you the tools and best practices you need to build a true data-centric organization. Join us either in classroom or online, and learn everything you need to know about using data for your professional life.

Video consumption dramatically increased during this period of time. It is important for brands to refine the video strategies, craft out the compelling story with effective tool & optimal solutions via mobile lens.

With consumers shifting to online purchases, the opportunity for developing digital commerce is growing at phenomenal rate.

This webinar provided us practical case sharing of Watsons and "The Shoe Guy", on how to make the business stand out from the crowd by leveraging the point of differences through social media. If you also have doubts about how to get started on social commerce and how to stay relevant in this ever-changing social landscape, check out this video to quickly master social media for your business.

Thank you all the speakers to share their POVs on changing landscape of programmatic ecosystem. From supply, demand and agency sides, we have lots of things to do & learn together, e.g. ad inventory, 3rd party data, privacy, attribution model & measurement. Good reminder that we have to back to basic to address the customer needs, how to solve the brand problems and business challenges.

Great Session with lots of experience sharing. Shopline shared the practical tips & consumer insight for retailers to go online. FeedMeGuru let us know how restaurants brought different food experiences to consumers. Alipay found consumer accelerating the digital payment during the COVID-19 & Partnership Marketing enabled more opportunities & synergies. Percy from Klook demonstrated the leadership of crisis response with customer first, defined mobile strategy & agility mindset.

Our first ever webinar Coronavirus – Impact and Recovery Through Shifting Consumer Behaviour is on zoom now. We are thrilled to have over 150 attendees. Hoping the sharing can help businesses to tackle the Coronavirus pandemic and get ready for the bounce back.

Interactive Advertising Bureau (IAB) Hong Kong unveiled the 2020 Working Committee Team, which represents a robust cross-section of industry players – from publisher, agency, platform to technology providers. They spearheaded the monthly events, missioned to grow the Hong Kong digital marketing industry through training, research sharing and thought leadership exchange. A great night to celebrate the good work done by all of the committees in the past year!

Dynamics of crisis and reputation management has been rapidly changed with the introduction of social media. Businesses no longer have the luxury to take time and craft their perfect 1-way press release. In the interactive workshop, participants together brainstormed and presented their approach in handling different scenarios through social media.

IAB HK 2019 Committee Year-end gathering today. Thank you everyone’s big support to build the community & help Hong Kong’s advertising and marketing professionals get the most out of digital.

Let’s having more meaningful connection and bring people closer together in 2020 & beyond.