Growing pDOOH in Hong Kong : from Theory to Practice

OOH is experiencing its own transformation by going digital and is now included within the programmatic landscape (pDOOH) and it's growing in Hong Kong.  It’s a perfect pairing which offers data driven, premium impressions, within a physical location. This creates a myriad of opportunities for marketers to reach audiences beyond the screens.

Thanks Programmatic Committee for collaborating the topic with the lens of media owners, brand, agency, location data providers & technology providers in the pDOOH space on 23 Sep.

A big round of applause for our wonderful speakers & moderator:

✅ Arthur Chan : Chief Operating Officer, VPON Big Data Group

✅ Lydia Chung : Head of Brand & Marketing Communications, LIVI Bank

✅ Yoann El Jaouhari : Managing Director, JCDecaux Cityscape

✅ Polly Ip : Business Director, Dentsu Hong Kong

✅ Vincent Lam : Chairman and CEO, Asiaray Advertising Media Limited

✅ Sally Ng : VP of Sales, HK & Taiwan, Hivestack

✅ Jimmy Poon : Head of Sales and Trading, Blis Media

✅ Johnnie Leung : Director of Business Development, The Trade Desk

Thanks Vpon Big Data Group and VV3D for generous support as our Gold and Silver sponsors.

If you have missed the event, or want to refresh the memory, please watch on our YouTube channel https://youtu.be/IdKIt-Ggw60

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