Past Events

The world of video advertising has gone through a lot of development in the past recent years as a result of innovation in digital video and OTT. Consumer prime time has evolved beyond just the living room and TV screen. It is challenging for digital marketers to keep up with the evolution on latest video advertising trend and strategy. The Video Committee of IAB HK is thrilled to offer an exclusive workshop, featuring a range of topics to bridge the gaps around video marketing.

Influencer marketing collaborating with key opinion leaders (KOLs) now becomes an almost unavoidable digital marketing strategy for brands. KOL marketing seems to offer a silver marketing bullet, but what are the skills and tactics to come up with an effective plan? It requires a focused strategy with creativity and justifiable investment. Our Social Committee was pleased to arrange an exclusive workshop covering the DOs and DON’Ts of KOL / Influencer marketing.

Programmatic advertising ad spend is predicted to hit 56 billion in 2018. And in China alone, the number is projected to reach as high as 10 billion. In a nutshell, programmatic advertising is an example of marketing automation. It automates ad spending. The Programmatic Committee of IAB Hong Kong powered by HKDMA is very lucky to have 3 programmatic advertising pioneers, right here from Hong Kong, to share with us their journeys into programmatic, and particularly, for building their brands.

Artificial intelligence, along with tighter privacy regulations, is becoming the hot topic at the moment. The Data & Measurement Committee of IAB Hong Kong powered by HKDMA is proud to present speakers from different parts of the industry at MarketingPulse conference, to share their views on how marketers can effectively work alongside machine learning for marketing activities, and what marketers should prepare for to maximize the use of their data, people and technology ahead of the regulatory changes.

Among popular lifestyle content, the rise of online cooking channels has given rise to a new generation of celebrity chefs and content creators, whose popularity is driven as much by kitchen skills as their understanding of digital distribution. The Mobile Committee of Interactive Advertising Bureau Hong Kong (HKDMA) is proud to present three different content stars from this phenomenon, to share their insights and unique takes on how the mobile r(e)volution has influenced how they create, distribute, market and adapt visual content.

While programmatic has become a buzzword for advertisers, there are many misconceptions which are no longer valid. Is it only for performance campaigns? Will my data be safe? Will I only get ‘leftover’ inventory?

Let’s dig deeper into the value of programmatic to understand the power of data, the importance of brand safety and how to evaluate campaign performance. Bring along all your questions and have them answered by industry practitioners from the HKDMA’s Programmatic sub committee.

Live streaming (or Live broadcast) is becoming a mainstream on digital communication, especially on social media platforms that bring instant responses and attention from the audience. It also gives rise to new formats, new platforms and new business opportunities in the market.

To make a live streaming successful, do we need expensive camera & audio system, nice lighting and great talent? Or we can just broadcast live events using our mobile phone? Is there any successful formula?

In this afternoon session brought to you by the Social sub committee of Interactive Advertising Bureau Hong Kong (HKDMA), we spoke to different industry gurus and platform providers on their live streaming experiences and different opportunities they see.

Hong Kong is one of the most digitally enabled cities in the world.However, is digital advertising here par with the global average or our Asian neighbours? HKDMA has commissioned PricewaterhouseCoopers (PwC) to conduct a Market Study to explore the current state of play, trends and top of mind issues for industry when they explore different digital marketing opportunities in Hong Kong. We talked to leading players, from digital publishers & platform owners, agencies & exchanges, marketers, industry experts and measurement organizations, in our local digital marketing eco-system to get their perspectives on the current digital marketing landscape, challenges and opportunities.

In this event, we share the highlights of this Market Study with our members and celebrate our first-year anniversary

Sponsored by Lotame

Digital advertising is the cusp of being the largest advertising segment and the shift in consumers’ preference of digital content. Today, every traditional media company is transforming to digital content producer. However, what exactly does digital transformation means? How can traditional media make the transition successful?

Check out the insights from Next Digital, New Media Group, SCMP and Sing Tao News