Past Events

Thank you all the speakers to share their POVs on changing landscape of programmatic ecosystem. From supply, demand and agency sides, we have lots of things to do & learn together, e.g. ad inventory, 3rd party data, privacy, attribution model & measurement. Good reminder that we have to back to basic to address the customer needs, how to solve the brand problems and business challenges.

Great Session with lots of experience sharing. Shopline shared the practical tips & consumer insight for retailers to go online. FeedMeGuru let us know how restaurants brought different food experiences to consumers. Alipay found consumer accelerating the digital payment during the COVID-19 & Partnership Marketing enabled more opportunities & synergies. Percy from Klook demonstrated the leadership of crisis response with customer first, defined mobile strategy & agility mindset.

Our first ever webinar Coronavirus – Impact and Recovery Through Shifting Consumer Behaviour is on zoom now. We are thrilled to have over 150 attendees. Hoping the sharing can help businesses to tackle the Coronavirus pandemic and get ready for the bounce back.

Interactive Advertising Bureau (IAB) Hong Kong unveiled the 2020 Working Committee Team, which represents a robust cross-section of industry players – from publisher, agency, platform to technology providers. They spearheaded the monthly events, missioned to grow the Hong Kong digital marketing industry through training, research sharing and thought leadership exchange. A great night to celebrate the good work done by all of the committees in the past year!

Dynamics of crisis and reputation management has been rapidly changed with the introduction of social media. Businesses no longer have the luxury to take time and craft their perfect 1-way press release. In the interactive workshop, participants together brainstormed and presented their approach in handling different scenarios through social media.

IAB HK 2019 Committee Year-end gathering today. Thank you everyone’s big support to build the community & help Hong Kong’s advertising and marketing professionals get the most out of digital.

Let’s having more meaningful connection and bring people closer together in 2020 & beyond.

Thanks for the Programmatic Committee to bring us more understanding about first price auction with a more transparent bidding model, and give advertisers better opportunities to buy the ad supply they value most. We heard about Programmatic Video, OTT and Audio which are something new in the market, and expected to grow dramatically in 2020.

Great speakers from AT&T, Verizon Media, Shadow Factory & Facebook.

5G is not only much faster, it plays the critical role for different kind of enablement & bring us more rich and seamless experiences in tech advancements, brand communications & creativity.

The Interactive Advertising Bureau (IAB) Hong Kong presents Supercharge your Marketing with Data and Machine Learning. For the first time, we joined by our friends from Hong Kong Machine Learning Meetup and together we explored the power and importance of Machine Learning in our marketing journey.

Digital Market is moving fast in Hong Kong and a lot have happened to IABHK, so it’s time to meetup to promote enhancement of knowledge and build-up of community. Hong Kong’s fastest revenue growth in Entertainment and Media spending will be in digitally driven segments – over 60% of total revenue in 2023, which is on track with global’s digital revenue forecast, according to PwC’s 20th edition of Global entertainment and media outlook 2019-2023. The change is driven by consumers adopting digital formats to revolve around their personal preferences, and supported by Hong Kong’s faster internet speeds and mobile connectivity.