Membership Directory - Corporate
Member Since: 2021
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Company Profile (maximum 200 words): JCDecaux Transport is the main subsidiary of the JCDecaux Group, and is the largest OOH media company in Hong Kong. Established in 1976, JCDecaux Transport is the market leader in outdoor advertising in Hong Kong and has been crowned as the "No. 1 Out of Home Advertising Media of the Year" for the 8th year^. The company has been managing the advertising concessions of MTR*, Airport Express, Hong Kong International Airport, Macau International Airport, Pacific Place Passages, and Ngong Ping 360. Embracing the new era of digitalization in OOH, JCDecaux Transport has implemented Digital Automation as one of the core selling methods and technology in MTR advertising, Hong Kong International Airport advertising, and Macau International Airport advertising. The company is also the first to launch programmatic trading in the Hong Kong International Airport with near real-time bidding capability, providing advertisers with innovative and interactive solutions to connect with the right target audience, with the right messages and at the right time, moment and location. *MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line. ^ JCDecaux Transport crowned No.1 “Out-of-Home Media of the Year” at the 2020 Media of the Year Benchmarking Survey, an annual survey conducted by Marketing Magazine and voted by advertising decision-makers as well as top agency professionals.
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