Self-Learning Corner
Welcome to the IAB Hong Kong Self-learning Corner, which is a centralized platform providing resources for professional and personal development. Our members and apprentices can find e-books, certified courses (online and offline), and educational videos to acquire new knowledge and skills.
If you are interested in sharing resources with fellow digital marketers, please email our Secretariat Office at info@iabhongkong.com.
DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or its members."
| Google: Data Analytics CertificatesData analysts prepare, process, and analyze data to help inform business decisions. They create visualizations to share their findings with stakeholders and provide recommendations driven by data. Application: Year-round Duration: 6 months at 10 hours a week Fee: USD $49/ per month
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| Google: Digital Marketing & E-commerce CertificateThis fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Application: Year-round Duration: 6 months at 10 hours a week Fee: USD $49/ per month
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| Google Skillshop: Google Analytics CertificationShowcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features. Application: Unlimited Access Duration: 4 hours 55 minutes Fee: Free-of-charge
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| Google Skillshop: AI-Powered Performance Ads CertificationUnderstand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. Application: Unlimited Access Duration: 3 hours 58 minutes Fee: Free-of-charge
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| Google Skillshop: Google Ads - Measurement CertificationDemonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. Application: Unlimited Access Duration: 3 hours 14 minutes Fee: Free-of-charge
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| Google Skillshop: Google Ads Search CertificationDemonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. Application: Unlimited Access Duration: 3 hours 40 minutes Fee: Free-of-charge
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| Google Skillshop: Google Ads Display CertificationValidate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. Application: Unlimited Access Duration: 2 hours 56 minutes Fee: Free-of-charge
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| Google Skillshop: Google Ads Video CertificationShowcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. Application: Unlimited Access Duration: 4 hours 1 minute Fee: Free-of-charge
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| Google Skillshop: Google Ads Creative CertificationShowcase your ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle. Application: Unlimited Access Duration: 3 hours 55 minutes Fee: Free-of-charge
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| Google Skillshop: Google Ads Apps CertificationDemonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. Application: Unlimited Access Duration: 2 hours 47 minutes Fee: Free-of-charge |
| LinkedIn Learning: Learning Data Analytics: 1 FoundationsLearn will explore the analyst mind with instructor Robin Hunt in this course. Foundational concepts, tools like Excel and Microsoft Access, SQL queries, and PowerBI are covered. Data governance, data cleaning, modeling, and Power Query usage in Excel are also explained, along with challenge/solution sets for self-evaluation. Application: Year-round Duration: 3.5 hrs Fee: Free-of-charge for Linkedln Learning users |
| LinkedIn Learning: Digital Marketing FoundationsLearn digital marketing strategies to promote brands effectively online. Build successful campaigns across search, social media, email, and display, and engage potential customers. Master marketing analytics, content marketing, and customer engagement, and expand your skill set to navigate the digital landscape. Application: Year-round Duration: 1.5 hrs Fee: Free-of-charge for Linkedln Learning users |
| LinkedIn Learning: Ecommerce FundamentalsTurn product idea into an online store with Patrick Rauland's course. Learn ecommerce business models, selecting a niche, validating product idea, and practicalities like branding, marketplace selling, and order fulfillment. Get tips for managing finances and taking consistent steps forward. Application: Year-round Duration: 1.5 hrs Fee: Free-of-charge for Linkedln Learning users |
| LinkedIn Learning: Marketing Strategy: SEO Content WritingLearn from SEO expert Kristina Azarenko how to write content that increases your website's traffic. Discover effective SEO techniques such as identifying your target audience, finding keywords with user intent, and optimizing meta tags, images, and internal links. Build a strong content writing plan to boost your rankings. Application: Year-round Duration: 30 mins Fee: Free-of-charge for Linkedln Learning users |
| LinkedIn Learning: Marketing Tools: Digital Marketing Tools and ServicesDiscover the right digital marketing tools for your organization with Anson Alexander's course. Learn about social media marketing, email marketing, digital advertising, content creation, SEO, and affiliate marketing. Gain key insights to navigate the world of digital marketing and improve your marketing skills. Application: Year-round Duration: 2 hrs Fee: Free-of-charge for Linkedln Learning users. |
| LinkedIn Marketing Labs: Become a Certified Marketing ExpertJoin an exclusive network of LinkedIn Certified Marketers, unlocking access to events, badges and more. Application: Year-round Duration: Varies for marketers Fee: Please email our Secretariat at info@iabhongkong.com to know more.
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| LinkedIn Learning: What Is Generative AI?In this course, generative AI expert Pinar Seyhan Demirdag covers the basics of generative AI, with topics including what it is, how it works, how to create your own content, different types of models, future predictions, and ethical implications. Application: Year-round Duration: 42 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| Google Analytics 4 (GA4) Essential TrainingGoogle Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Application: Year-round Duration: 1hour 56 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| Generative AI for Digital MarketersArtificial intelligence has seemingly boundless applications, and like many other industries, digital marketing is being remade by AI. In this course, Martin Waxman shows you how to sort through the hype, develop strategies, and find the right generative AI tools that help you achieve your business goals. Application: Year-round Duration: 33 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| Introduction to Artificial IntelligenceThis course is designed for project managers, product managers, directors, executives, and students starting a career in AI. Get a high-level overview of the top tools in the field. First, see what it means for a system to display “intelligence.” Then, learn algorithms and techniques involved in machine learning, artificial neural networks, and deep learning. Once simplified, AI looks less like magic and more like an exciting new set of technology tools. Application: Year-round Duration: 1 hour 34 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| What Is Business Analysis?In this course, Laura Paton provides needed clarity by exploring the components of the profession and the necessary competencies to fulfill a business analysis role. She establishes a comprehensive viewpoint of the breadth of the business analysis profession, then helps you to recognize a core set of competencies required to effectively perform business analysis. She shows you how to make a connection between business analysis and research. Laura concludes by introducing you to the exciting variety of career paths that business analysis has to offer. Application: Year-round Duration: 21 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| Learning PythonWhether you're new to programming or an experienced developer, this course can help you get started with Python. Joe Marini provides an overview of the installation process, basic Python syntax, and an example of how to construct and run a simple Python program. Learn to work with dates and times, read and write files, and retrieve and parse HTML, JSON, and XML data from the web. Application: Year-round Duration: 3 hours 5 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| Introduction to Career Skills in Data AnalyticsIn this course, instructor Robin Hunt gives you a comprehensive, behind-the-scenes look at what it’s really like to be a data analyst, from wielding data concepts and business intelligence skills, to landing your first role and advancing your career. Application: Year-round Duration: 2 hours 21 minutes Fee: Please email our Secretariat at info@iabhongkong.com to know more. |
| Meta Blueprint e-Learning: Promote Your Business From Your Facebook PageLearn about Page promotions and their benefits for your business. Discover the available types of promotions, create them step by step, and optimize them for maximum impact. Application: Year-round Duration: 50 mins Fee: Free-of-charge
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| Meta Blueprint e-Learning: Build an online business presence with InstagramLearn how to establish an online presence for a business with the free tools and features of an Instagram business account. Application: Year-round Duration: 15 mins Fee: Free-of-charge |
| Meta Blueprint e-Learning: Automate four aspects of your campaign setup to improve resultsLearn how media teams that embrace machine learning and automation tools become more efficient and uncover fresh insights and about the tools that increase liquidity across four dimensions: budget, audience, placement and creative. Application: Year-round Duration: 50 mins Fee: Free-of-charge |
| The Trade Desk: Executive ProgramIn this Executive program, you will gain a high-level understanding of the digital advertising ecosystem as well as learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This program consists of video presentations and quizzes. A complete list of the presentation topics for each section is available below in the learning modules section. In order to receive your certificate of completion, you must complete all modules and each of the quizzes. Application: 2.5 hrs Duration: Varies for courses Fee: Waived. Exclusively to IAB HK Members, please email our Secretariat at info@iabhongkong.com to know more. |
| The Trade Desk: Marketing FoundationsDive into the concepts, language, and skills required to master programmatic advertising. Application: 3.5 hrs Duration: Varies for courses Fee: Waived. Exclusively to IAB HK Members, please email our Secretariat at info@iabhongkong.com to know more.
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| The Trade Desk: Data-Driven PlanningGet to know the practice of media buying through data-driven marketing strategies. Application: 3.5 hrs Duration: Varies for courses Fee: Waived. Exclusively to IAB HK Members, please email our Secretariat at info@iabhongkong.com to know more.
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