Research Corner

Welcome to IAB Hong Kong Research Corner, a platform with comprehensive information on the latest research in the digital marketing and supporting on strategies. Hopefully this page can help our members to tackle some of the critical questions in the industry.

Should you be interested in sharing with fellow digital marketers, please email to our Secretariat alvinachan@iabhongkong.com.

 

DISCLAIMER: All views expressed on this site are those of the authors and do not necessarily represent the opinions of IAB Hong Kong or of its members.

  • IAB Research & Analytics
How COVID-19 has put significant pricing pressure on sellers?
Report from IAB Research on 28 May 2020
  • IAB Research & Analytics
Report on Full year 2019 results & Q1 2020 revenues
Report from IAB Research in Q1 2020
  • IAB Research & Analytics
Latest Consumer Usage Habits across the leading digital channels
Report from IAB Research in Q1 2020
  • Member Companies' Research
New study of brand safety on influencer marketing
Report from Zolar (powered by New Media Group) on 27 April 2020
  • Member Companies' Research
The Impact of COVID-19 and the Best Practices to Survive
Report from Cosmose on 22 March 2020
  • Member Companies' Research
Research on key mobile behaviour trends in HK & Taiwan
Report from Vpon Big Data Group in Q1 2020
  • IAB Research & Analytics
IAB HK Programmatic Investment Survey 2019 on 30 April, 2019