The Best Use of Mobile Online Campaign Showcase season 1
Introduction
In keeping with IAB’s mission to promote professionalism and learning for our members and associates, IAB Hong Kong Mobile Committee has launched this first-ever Best Use of Mobile Online Campaign Showcase to recognize mobile campaigns that have demonstrated innovation and excellent results. It is a chance for in-house and agency marketers to get recognized for their most successful and effective campaigns.
We truly believe in the power of mobile, a medium for various purposes -- audience targeting, AR, OTO, branding and more. This season's campaigns provide us with a variety of usage examples of mobile. Thank you for the great submissions and we are delighted to include below campaigns in this season!
IAB HK Committee's Pick and Marketing Magazine Editor's Pick
Campaign: Yahoo Wildlife AR / 當這地球沒有牠 AR
Company: Verizon Media
Client: Yahoo
Click here for the full campaign
IAB HK Committee's Picks
Campaign: uSMART marketing campaign
Company: GoGoChart
Client name: uSmart
Click here for the full campaign
Campaign: BMW Concessionaires App
Company: Cherrypicks
Client name: Sime Darby Motor Services Limited
Click here for the full campaign
Campaign: Swire Properties CNY Omnichannel Campaign 2021 - Pacific Place & Cityplaza
Company: Cosmose AI
Client: Swire Properties Limited
Click here for the full campaign
Campaign: Tipic - ShopShop@HK去街買
Company: Cherrypicks
Client: The Hong Kong Retail Management Association, Quality Tourism Services Association
Click here for the full campaign
Campaign: Metro Hit Awards 2020 “Create Your Wonderful Moment” AR mobile game (勁爆AR 合拍體驗)
Company: Cherrypicks
Client: Metro Broadcast Corporation Limited
Click here for the full campaign
Marketing Magazine Editor's Pick
Campaign: The New Path for Digital Marketing Strategy: Powering Data on Business Diversification for Mobile Commerce
Companies: Vpon Big Data Group, Carat Media Services Hong Kong Limited
Client: foodpanda
Click here for the full campaign
Other Showcase:
Campaign: Birdie 2.0 - Re-Marketing and Re-Engaging
Company: Birdie Mobile Limited
Client: Birdie Mobile Limited
Click here for the full campaign
Campaign: Cartier Hainan Campaign
Company: EternityX Marketing Technology Limited
Client: Cartier
Click here for the full campaign
Campaign: Yahoo CNY 12 Zodiac Fortune Telling AR / 2021牛年生肖運程
Company: Verizon Media
Client: Yahoo
Click here for the full campaign
Campaign: Discovery Bay Funtastic Easter 2021 - AR Easter Egg Hunt
Company: Cherrypicks
Client: Hong Kong Resort Co. Ltd.
Click here for the full campaign
