This survey involving 100 total respondents revealed that 53% were from agencies, 35% from brands, and 15% from vendors.

Embracing the digital era, the IAB HK Measurement Committee is committed to driving innovation in measurement practices. Building on the success of the Data Academy program, we are excited to introduce Measurement Fuel Stop (MFS). This initiative features insightful articles that explore recent hot topics such as New Hong Kongers and KOLs, along with engaging video series designed to provide quick...