Ask the Expert 01: "Ask Me Anything About Campaign Measurement"
Ask the Expert 01: "Ask Me Anything About Campaign Measurement"
Speakers:
- Agnes Lung - Group Chief Marketing Officer of Tam Jai International
- Agnes Chan - Marketing Science Partner of Meta
- Jingtao Ji - Head of Measurement & Analytics, Greater China and Korea of Google
- Mandy Shek - Associate Digital Director of OMD Hong Kong
Moderator:
- Alvina Chan - Secretarist of IABHK
Many thanks to Agnes Lung from Tam Jai International, Agnes Chan from Facebook, Jingtao from Google and Mandy Shek from OMD Hong Kong for sharing their insights on the following questions and more:
• What are the most important factors for a success campaign?
• What is the marketing KPIs that are used?
• How are the performances of different marketing campaigns being evaluated?
• What are the ways to attribute the performance of different media channels?
• How will the ongoing data privacy issue affect marketing campaigns?
