The Agentic AI Challenge is a dynamic showcase of how AI agents can solve real-world, task-based marketing challenges with speed, accuracy, and adaptability. Designed to demonstrate the practical value of AI in business, the challenge highlights how intelligent agents perform under time constraints in fast-paced, real-life scenarios.

As part of the larger vision driving AI integration in everyday life and business, this challenge is more than a competition. It is a live demonstration of AI’s transformative potential. Whether you’re an innovator, marketer, or tech strategist, the Agentic AI Challenge will inspire new ideas, spark collaboration, and fuel the next wave of AI-driven solutions.

What are we looking for? 

AI-powered solutions that solve real-world marketing problems with measurable business impact.
Key focus areas:

• Customer Engagement – AI chatbots, personalization, retention strategies

• Personalized Content Creation – Scalable, tailored content for audiences

• Predictive Analytics – Forecast behaviors, trends, optimize strategies

• Campaign Optimization – Real-time monitoring & refinement across industries

Participants should showcase speed, accuracy, and adaptability of AI agents to drive growth and efficiency

Challenge Details 

Registration & Submission (Now - 14 Sep):

• Register via the IABHK website

• Download the Challenge Entry Deck template and complete it with a proposal covering your problem, agent design & workflow, tool stack, data sources, and target KPIs

• Submit the finished entry deck online by 14 Sep, 23:59

• Include a proof-of-concept video demonstrating AI flow

Submission Requirements: Define one objective from three available questions, detail your agentic AI flow design (quality, autonomy, governance), explain innovation and cross-channel execution strategy, and project results using the SMART framework.

For more information: 

Round 1 Evaluation (16 - 21 September):

• Judges score independently using standardised sheets

• Conflict of interest declarations required

• Pre-filtering for quality if entries exceed 50

Final Round & Live Judging: 

• Top 8 finalists notified on 22 Sep

• Live finals on 24 Sep with a 5-minute pitch

• 5-minute Q&A with judging panel

• Winners to be announced at the C25 event.

EVENT DETAILS

📅 Date: 24 Sep 2025 (Wed)

⏰ Time: 2:30pm - 4:30pm (Final Presentation), 5:30 - 5:50pm (Awards ceremony)

📍 Venue: N211-212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong

💰 Application Fee: HK$300 (Waived with AI Marketing Training Course or C25 ticket)

~10 finalists from Round 1 will be selected to compete in the Final Round and Awards Ceremony.

>>>Register Now

>>>Submit Your Entry Deck

Eligibility & Rules

FIND OUT IF YOU ARE ELIGIBLE TO ENTER:

• Participation is open to all individuals and is not limited to IABHK members.
• Each entry must be submitted by a single individual (team submissions are not accepted).
• Participants must declare if they have a personal or professional connection with any of the judges.
• Presentations and decks may be submitted in either English or Chinese.

IMPORTANT NOTES

• Disclosure of judge connections will not affect eligibility, but is required for transparency.

• Entries are assessed on an individual basis to ensure fairness across participants.

• Language choice (English or Chinese) will not impact judging results.

Note: Any discrete matters are subject to IAB HK's final decision.

General guideline

SUBMISSION FORMAT

• Entries must follow the challenge structure:

  1. Problem Statement

  2. How the AI Agent Works (workflow, tools, automation steps)

  3. Expected Outputs & Business Impact

  4. (Optional) Demo Prompts, Mockups, or Flow Diagrams and video demo

• Participants are encouraged to highlight speed, automation, output quality, and user experience in line with judging criteria.

CONFIDENTIALITY

• Participants may flag sensitive information by putting it in [square brackets].

• Only the specifically flagged information will be treated as confidential; all other content may be used for publicity and reporting.

• Information that is public-facing or already widely known will not be treated as confidential, even if marked.

• The Organiser reserves the right to publish entry details that are not flagged as confidential.

• Putting confidential data to public plato

CREDITS

• All credits required on the submission form (e.g., participant name, organisation, market) must be filled in accurately and cannot be changed after submission.

• Entrants are responsible for ensuring the accuracy of information provided.

QUERIES

• Judges reserve the right to raise queries about the information provided.

• Entries may be penalised or disqualified in cases of inaccurate, misleading claims, misconduct, plagiarism or reputational damage.

>>> Judging Criteria
 

>>> Judging Panel

Prize 

The Agentic AI Challenge is proud to recognize outstanding achievement and innovation with a comprehensive prize:

Additionally, all participants will receive a certificate of participation.

Contact Us

We’re here to help! If you have any questions, please reach out to us! 
📩 Enquiry: c25@iabhongkong.com

Want to join the challenge but new to Agentic AI?

Click here to get started with our training!