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Summary
The Intersection of Influence: 2026 Study (Fourth Annual Edition) explores how attention, trust, and media context shape consumer behavior in Hong Kong’s evolving information landscape. Based on research conducted by Kevin Huang and Alex Braun, the study reveals that premium news media especially news apps command the highest levels of focused attention, drive deeper engagement and real-world decision-making, and create lasting brand impact. With strong findings among business leaders, high earners, and university graduates, the report demonstrates how quality journalism not only informs but influences, positioning trusted platforms like SCMP at the center of meaningful connection between brands and the influential audiences they seek to reach.
