🌟 Thank You for joining IAB HK panel at HK01 AI Transformation Solution Day 2026!
How can brands turn AI hype into lasting growth? Today during our panel, "The Economics of AI Marketing: Growth, Value & Competitiveness," we explored how businesses can strike a balance between growth, brand value, and competitiveness in the AI era, shifting focus from buzzwords to meaningful execution.3 Key Takeaways:
Human as the Editor: AI handles most of the execution — with speed and quality that's hard to match. But it's human judgement, taste, and in-depth customer understanding that truly differentiate your brand from competitors. The human touch isn't a footnote; it's the editorial layer that makes everything count.
Data is Your Moat: First-party data is one of the most powerful components of your competitive moat — it's what your competitors can't buy, borrow, or replicate. The brands that build and activate it now will be hardest to catch.
AI as a Force Multiplier: 24/7 AI employees handle the repetitive, high-volume tasks — and the time and cost savings can be reinvested into the high-impact work that genuinely requires human creativity, intuition, and strategic thinking.A heartfelt thank you to our brilliant speakers, a joint effort panel of IAB HK AI and Content Committees:
Brandon Cheung, VP, Media Delivery & Operations, WPP Media Agnes Chan, Marketing Science Partner, Meta
Moderator: Ray Lo, Chief Marketing Officer, HK01
Stay tuned for more IAB HK events — where AI meets action!
