🎉 Thank you for joining “The Economy of Fans: How Passion Drives Billion-Dollar Events & Brand Growth” at MarketingPulse and eTailingPulse!

03/19/2026 - 13:30

✨ This inspiring panel explored how fandom drives growth across art, esports, entertainment, and anime, and how passion-based communities create new opportunities for brands and cross-industry collaboration. Speakers shared insights on turning fan engagement into deeper participation and real-world value.

Key Takeaways:
1️⃣ Know your true fans
Data, repeat engagement, and on-site observations can help identify audiences who genuinely connect with a brand, event, or IP
2️⃣ Turn Digital Attention into Real-World Action
The challenge is turning online interest into physical attendance and lasting economic value.
3️⃣ Authenticity builds loyalty
Real stories and cross-platform presence help create stronger fanbases.
4️⃣ Fan value extends beyond content
Merchandise, experiences, and brand collaborations continue to expand the fan economy.

👏 A HUGE Thank You to Our All-Star Speakers & Moderator:
🔸 Angelle Siyang-Le, Director, Art Basel Hong Kong
🔸 Eddy Chen, Honorary President, Esports Association of Hong Kong, China & Vice President, All Gamers Hongkong Limited
🔸 Leslie Tsang, Founder and MD, Fineapple Asia Limited
🔸 Kelvin Yau, Chief Strategy Officer, Medialink & CON-CON (HK) Limited
🔸 Moderator: Brian Hui, Chairman, IAB Hong Kong

👏 Special Thanks to our Commerce Committee:
Niko So, Grace Chan, Neil Yan, Alvita Szeto, Vincent Kan (Lead), Joy Liu, Charles Lai, Jeffrey Tse, Queenie Chung, and Agnes Lung (Advisor) for curating this engaging and insightful panel.