MarTech Day: Transformation powered by Data

Wise use of data can help you reach your business goals and solve problems. IAB HK Data & Measurement Committee proudly presented MarTech Day: Transformation powered by Data on 29 April (11am-1pm) with the aim of sharing how data and measurement tools can help cooperation achieve excellent sales and business targets.

A big round of applause to our speakers who shared their insights with Cartier, Shiseido, foodpanda, GSK and more as case studies, and Moderator for hosting the panel, including…

- Helen Cheung, Business Director of Zenith

- Clare Lui, Vice President at Nielsen Media Hong Kong

- Richard Andrew, Managing Director of EternityX Marketing Technology

- Paul Yuen, Marketing Director of Shiseido

- Jacky Lam, Marketing Manager at foodpanda HK

- Jingtao Ji, Head of Measurement and Analytics, Greater China and Korea at Google (Moderator)

Thanks IAB HK Data & Measurement Committee (lead by Jingtao Ji) for bringing us an insightful sharing. 

The recording of the event is on our YouTube channel now. Check it out!

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