MarTech Day: Transformation powered by Data
Wise use of data can help you reach your business goals and solve problems. IAB HK Data & Measurement Committee proudly presented MarTech Day: Transformation powered by Data on 29 April (11am-1pm) with the aim of sharing how data and measurement tools can help cooperation achieve excellent sales and business targets.
A big round of applause to our speakers who shared their insights with Cartier, Shiseido, foodpanda, GSK and more as case studies, and Moderator for hosting the panel, including…
- Helen Cheung, Business Director of Zenith
- Clare Lui, Vice President at Nielsen Media Hong Kong
- Richard Andrew, Managing Director of EternityX Marketing Technology
- Paul Yuen, Marketing Director of Shiseido
- Jacky Lam, Marketing Manager at foodpanda HK
- Jingtao Ji, Head of Measurement and Analytics, Greater China and Korea at Google (Moderator)
Thanks IAB HK Data & Measurement Committee (lead by Jingtao Ji) for bringing us an insightful sharing.
The recording of the event is on our YouTube channel now. Check it out!