π IAB HK x HKUST MBA β Going Global: Strategies for Local Brands to Win Overseas π
π IAB HK x HKUST MBA β Going Global: Strategies for Local Brands to Win Overseas π
π A huge thank you to everyone who joined us! We had an inspiring evening packed with global insights on brand building and cross-market growth.
Key Highlights & Takeaways:
π Unlock Growth: Building authentic trust across global markets.
π± Native Commerce: Leveraging an effective product seeding strategy.
π€ Going Global: Understanding the biggest mistakes made and what it takes to succeed.
π Applause to our Speakers & Moderator:
πΈ Ben Chien, Managing Director, Greater China, AnyMind
πΈ David Dai, Director, Customer Solutions, Google
πΈ Ronald Wong, Chief Marketing Officer, Tam Jai
πΈ Stephen Wong, Head of Industry, Business Development (HK, MA, TW), Xiaohongshu
πΈ (Moderator) Prof. Stephen Shih, Associate Dean of Business and Management, HKUST MBA Programs
πͺ Special thanks to:
πΈ IAB HK Education & Career Committee for curating the event: Andrew Lim, David Chan, and Roger Kan.
πΈ HKUST MBA team for providing the fantastic venue and warm partnership.
π Stay tuned with IAB HK for more highlights and upcoming industry events!
#IABHK #HKUSTMBA #LearnInnovateLead #ExecutiveExchange #LeadershipInsights
#GoingGlobal #DigitalMarketing
π A huge thank you to everyone who joined us! We had an inspiring evening packed with global insights on brand building and cross-market growth.
Key Highlights & Takeaways:
π Unlock Growth: Building authentic trust across global markets.
π± Native Commerce: Leveraging an effective product seeding strategy.
π€ Going Global: Understanding the biggest mistakes made and what it takes to succeed.
π Applause to our Speakers & Moderator:
πΈ Ben Chien, Managing Director, Greater China, AnyMind
πΈ David Dai, Director, Customer Solutions, Google
πΈ Ronald Wong, Chief Marketing Officer, Tam Jai
πΈ Stephen Wong, Head of Industry, Business Development (HK, MA, TW), Xiaohongshu
πΈ (Moderator) Prof. Stephen Shih, Associate Dean of Business and Management, HKUST MBA Programs
πͺ Special thanks to:
πΈ IAB HK Education & Career Committee for curating the event: Andrew Lim, David Chan, and Roger Kan.
πΈ HKUST MBA team for providing the fantastic venue and warm partnership.
π Stay tuned with IAB HK for more highlights and upcoming industry events!
#IABHK #HKUSTMBA #LearnInnovateLead #ExecutiveExchange #LeadershipInsights
#GoingGlobal #DigitalMarketing
