IAB HK Video Committee Presents: Storytelling In The Age Of Digital

On Nov 28, Video committee organised an inspiring workshop: Storytelling in the Age of Digital, with nearly 100 digital marketers from different industries. Our speakers from the South China Morning Post, the Hong Kong Police Force and Johnson & Johnson, shared a lots of insights sharing on the market trends and innovative ideas on how to utilize digital channels to creatively deliver message, attract target audience and increase business. Even traditional organisations can repackage boring facts to something interesting using video.