IAB HK Protect Your Brand in Today’s Digital World

Thank you everyone for joining the IAB HK event “Protect Your Brand in Today’s Digital World” on 27 October 2022, a great learning session from industry experts about brand safety. Hope all of you have taken away some useful knowledge of the latest technological solutions and programs to tackle Ad fraud, Clickfraud, Cybercrimes, and brand safety protection in Web 3.0 channels, as well as the measurement solution of Third-Party Brand Verification to build brand suitability.

Big shout-out to all our speakers:

Kevin Kwong, General Manager at 9GAG

Jimmy Poon, Head of Sales & Business Development at Lunio

Timmy Kwok, Senior Growth Director at OMD HK

Suki Ngai, Head of Business Development – HK, TW & KR at Oracle Advertising

Jenius Shieh, Partner at PwC Dark Lab

Nick Stringer, Vice President, Global Engagement & Operations at Trustworthy Accountability Group (TAG)

Special thanks to Trustworthy Accountability Group (TAG) for being our supporting partner.

Thank you IAB HK’s Special Taskforce (Janet Lee, Jesslyn Tam, Alton Lee, Timmy Kwok, Jenius Shieh, Maggie Tam, Jackie Lung & David Ko) for bringing us the industry experts to share their skillful insights!

What do you think of the event? Let us know your thoughts and spare 2 minutes to fill up a quick survey: https://bit.ly/brandsafetysurvey

🎞️📚To learn more, check out the video recording for your review!

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