IAB HK Magic Touch to Omni-Channel Measurement
Thank you for joining IAB HK event "Magic Touch to Omni-channel Measurement" on 12 Oct 2022. Hope all of you have gained some useful insights into how to better engage customers through the use of measurement trending strategies including MMM, pDOOH, Free to Air, Data Clean Room and First-Party Data in the digital era.
👏A big round of applause for all our speakers:
🔹Ivan Yuen, Expertise & Innovation Manager at 55
🔹Hayden Cheung, Senior Account Manager at Google Hong Kong
🔹Sally Ng, VP of Sales, HK & TW at Hivestack
🔹Agnes Chan, Marketing Science Partner at Meta
🔹Michael Lai, Partner, Client Leadership at Mindshare
🔹Johan Wong, Marketing Director at TVB
🔹Calvin Chan, CEO - China at VIOOH
🤝Special thanks to 55 and VIOOH for the generous support as our sponsors.
🙌Big shout out to IAB HK Measurement Committee for bringing us the industry experts to share their inspiring knowledge!
✏️What do you think of the event? Let us know your thoughts and spare 2 minutes to fill up a survey: https://bit.ly/omnichannelmeassurvey
🎞️To learn more, check out the video recording for your review!