IAB HK Delegation to the 22nd China Advertising Forum · City Cultural Tourism Brand Forum, Shenzhen

IABHK proudly led a delegation to the 2026 (22nd) China Advertising Forum on 30 June in Luohu District, Shenzhen — hosted by the China Advertising Association 中國廣告協會. Thank you to CAA and IAB China for the kind invitation.

The forum united government bodies, media, academic experts, and brand leaders to explore how AI is reshaping advertising and urban cultural tourism.

🎤 Key Highlights:
📡 AI & Brand Communication
Xu Lijun (徐立军), CCTV Deputy GM, noted that in the AI era, brand communication has shifted to a battle of source credibility — only authoritative, well-structured content survives as trusted data for large models.
💡 Morning Session — "Digital Intelligence Empowering High-Quality Advertising"
Prof. Ding Junjie (丁俊杰) of Communication University of China highlighted the shift from traffic battles to value co-creation. Speakers from Tencent, Focus Media, China Mobile Migu, Xiaohongshu, and more shared real-world AI marketing solutions.
🏙️ Afternoon Session — "Tech Innovation for Cultural Tourism"
Representatives from Kuaishou, iQiyi, Weibo, BlueFocus, and others explored omni-channel content distribution and digital-intelligent industry upgrades for the cultural tourism sector.
🏛️ Two New Institutions Launched:
1️⃣ China Advertising Association Brand Service Station (Shenzhen)
2️⃣ National Advertising Research Institute AI Brand Data Analysis Centre

The future of advertising is integrated, data-driven, and ecosystem-focused. IABHK will continue connecting East and West — reinforcing Hong Kong's role as the hub for AI & Digital Advertising.

👀 Next stop: Shenzhen tech giants visit on 21 Aug. Stay tuned!

🔗 Full review: https://lnkd.in/gfXgpngT