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IAB HK Breakout Session "Mastering Cross-Border Business: Leveraging Technology for Global Success” at MarketingPulse and eTailingPulse

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🎉Thank you for joining “Mastering Cross-Border Business: Leveraging Technology for Global Success” at MarketingPulse and eTailingPulse!


✨This dynamic panel explored actionable strategies for businesses navigating international expansion, from harnessing cutting-edge technology to overcoming cultural and operational hurdles in ASEAN, the EU, and emerging markets. Experts also highlighted Hong Kong’s role as a super-connector for brands bridging Mainland China and global audiences.


Key Takeaways:
1️⃣ Customer-Centric Product Development
Product iteration (Shun Hing’s glass lid for water drops) is key to solving real-world user friction and driving adoption.
2️⃣ Know Your Target Audience & Market Culture
CHARGESPOT placed chargers in Japan’s convenience stores (instead of restaurants) as locals feel shy interrupting diners. Understanding cultural nuances like this builds loyalty and drives business success.
3️⃣ Build Trust Through Excellence
Operational excellence (CHARGESPOT’s 24/7 support) and authentic storytelling (Xiaohongshu’s platform strategies) are key to winning global trust.
4️⃣ Diversify Distribution Channels 
Shun Hing’s WhatsApp warranty service: Direct client engagement builds first-party data and strengthens relationships beyond third-party platforms.


👏 A HUGE Thank You to Our All-Star Speakers & Moderator:
🔸 Jess Cheng, Co-Founder & CEO, CHARGESPOT
🔸 Philip Chan, Head of eCommerce, Shun Hing Global Online Business Co., Ltd.
🔸 Tina Zhao, Marketing Director, Global Business Solutions, Xiaohongshu
🔸 Moderator: Kevin Huang, COO, IAB HK Exco & South China Morning Post


👏 Special Thanks to our Commerce Committee: Apple Chu, Terence Wong, Neil Yan, Nam Pang, Alvita Szeto, Joy Liu, Charles Lai (Lead), Jeffrey Tse, Kenneth Leung, and Agnes Lung (Advisor) for curating this panel.


💡We hope you gained actionable insights to fuel your cross-border strategies! Let’s keep driving innovation together.

Video Recap