IAB HK breakout session at MarketingPulse conference - A look at the present and future of data-driven marketing & advertising

Artificial intelligence, along with tighter privacy regulations, is becoming the hot topic at the moment. The Data & Measurement Committee of IAB Hong Kong powered by HKDMA is proud to present speakers from different parts of the industry at MarketingPulse conference, to share their views on how marketers can effectively work alongside machine learning for marketing activities, and what marketers should prepare for to maximize the use of their data, people and technology ahead of the regulatory changes.

Keynote
“Data Transformation in the context of Digital Transformation at SCMP”
Presenter: Korey Lee, Director, Data Analytics and Insights, SCMP

Panel discussions
“Predictive Marketing & Data Privacy”
Moderator: Alan Boydell, Co-founder, Global Director of Analytics, 55
Panellists:
Alan Tsui, Audience Analytics & Partnerships Lead, Asia Miles
Alex Sibois, Managing Director APAC, Lotame
Scott Mcbride, Chief Digital Officer, IPG Mediabrands APAC
Stephen Dolan, Managing Director APAC, Integral Ad Science
Timothee Semelin, Corporate Director of Digital Marketing and Transformation, Rosewood Hotel Group