IAB HK AdTech Friday to ChitChat on "Powering Retail Media with Data-Driven Decisions"

🌟 IAB HK AdTech Friday to ChitChat on "Powering Retail Media with Data-Driven Decisions" 🌟

🙌 A huge shoutout to everyone who joined us for the insightful session on "Powering Retail Media with Data-Driven Decisions" during IAB HK AdTech Friday! We explored how leveraging first-party shopper data can revolutionize marketing strategies and supercharge advertising efforts. Hope everyone gained valuable insights on how to thrive in the future of AdTech with groundbreaking tactics!

👏 Applause to our Speakers & Co-hosts:
✨Gabriel Kung, Chief Commercial Officer, Bowtie
✨Angel Koh, Head of Sales, Carousell
✨Kevin Kwok, Head of Strategy, DFI Media, DFI Retail Group
✨Co-Hosts: David Chan, Head of Trading and Partnership, Dentsu Hong Kong & Louis Ng, Head of Programmatic, Havas

💖 Special thanks to the AdTech & Programmatic Committee (Ben Chien-Lead, Jimmy Poon, David Chan, Neil Yan, Lamy Lam, Louis Ng, Ray Lee, Timmy Bankole, Alex Lee and Advisor Matthew Chan) for organizing the event. Thanks to VTC for sponsoring the event and a big thank you to LKF Porterhouse for hosting us.

📸 Please click here for more event photos

✨ Stay connected with IAB HK for more exciting industry events, knowledge-sharing sessions, and networking opportunities.