IAB HK AdTech Friday to ChitChat on “Navigating the Post-Cookie Era: Insights for Businesses”
A huge shoutout to everyone who joined us for the mind-blowing session on "Navigating the Post-Cookie Era: Insights for Businesses" during IABHK AdTech Friday! We delved into alternative solutions such as innovative technologies like Cookieless Translator, Unified ID 2.0, and PPID, as well as alternative targeting strategies including contextual targeting, leveraging publisher 1P Data, and harnessing the power of location-based data. Hope everyone gained valuable insights on how to thrive in the post-cookie era!
Applause to our speakers and moderator:
Ben Chien, Managing Director - Greater China, Anymind Hong Kong
Jimmy Poon, Head of Sales and Business Development, Blis Media
Alice Lee, Manager of Apps and Measurement, Greater China, Google
Oliver Choi, Business Development Director, Quantcast
Arthur Kwok, Sales Director, RTB House Pte Ltd
Jonathan Chan, Head of Sales, Teads Hong Kong
Alex Lo, Lead Senior Client Strategy Director, HK & TW, The Trade Desk
Louis Ng, Head of Programmatic, Havas Group (Moderator)
Special thanks to Adtech & Programmatic Committee for organizing the event. Thanks AnyMind Hong Kong and Blis Media for sponsoring the event and a big thank you to Preface Cafe for hosting us.
Stay connected with IABHK for more exciting industry events, knowledge-sharing sessions, and networking opportunities.
