HKDMA x IAB Singapore 2017 Training Series - Mobile & Programmatic
UNSCRAMBLING PROGRAMMATIC & MAXIMISING MOBILE
FRIDAY, 5 MAY |
Why Attend
You may be relatively new to the digital advertising scene but you know Programmatic and Mobile are the linchpins of the modern digital marketing arena. You want to hear from those who have steered through the digital fog to maximise your marketing and sales efforts.
The Hong Kong Digital Marketing Association (HKDMA) & IAB Singapore are collaborating for the first time to bring the experts in the Programmatic & Mobile fields together to share their knowledge with you.
This is your chance to join the best in the industry in a small and personal environment and engage in our interactive sessions - this will be all quality, no sales pitches!
Get what you need to make digital an asset with insightful presentations by IAB Singapore’s regional specialists and HKDMA’s local experts, alongside frank discussions with industry leaders.
This will be followed by our interactive breakout sessions during which you can have all of your questions answered.
Agenda
Registration starts at 9.00am
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09:30am – Welcome and Introductions
- Miranda Dimopoulos, CEO of IAB Singapore
- Lars Bratsberg, Industry Leader, Agency, Google & HKDMA Representative
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09:35am – SEA Ad Spend Report - Implications and Opportunities
- Sanchit Sanga, Chief Digital Officer of Mindshare, Asia Pacific & Vice-Chairman of IAB SG
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09:55am – The ABCs of Programmatic & Local Ecosystem
- Charlie Baillie, Regional Director, Radiumone, SEA
- Niraj Nagpal, Director of Business Development, IPONWEB
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10:15am – In a Programmatic World: What are the options for Publishers?
- Liam Lucas, Senior Regional Director, Rubicon Project, Asia
- Laura Greally, Digital Account Director, CNN, APAC
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10:35am – Fear Factor – Hesitations & obstacles to adopting Programmatic
Moderator: Suresh Balaji, Regional Head of Marketing, HSBC Retail Banking and Wealth Management, APAC
Panellists:
- Benjamin Yeow, TAAG Practice Lead, Publicis Media, APAC
- Charles Lai, Senior Digital Manager, SCMP
- Erin Chao, Director of Platform & Exchange, Yahoo APAC
- Rossi Simeonova, Senior Trading Director, The Trade Desk
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11:20am - 20 Minutes Networking Break
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11:40am – Everything is already Mobile, so now what?
- Siddarth Correya, Director, Mobile, Mediacom, APAC
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12:00pm - The many layers of mobile
- Jason Chiu, CEO, Cherrypicks
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12:20pm - Connecting brand-building and m-commerce in a mobile world
Moderator: Nadeem Amin, Head of Digital, Danone Nutricia Early Life Nutrition
Panellists:
- Bryan Wang, Head of Marketing Science, Greater China, Facebook
- Kevin Huang, CEO, Pixels Limited
- Morden Chen, General Manager, International Ad Sales, Cheetah Mobile
- David Ko, Senior Vice President, RFI Studios, Ruder Finn Asia
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1:00pm - Lunch Break
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02:00pm – Breakout Sessions
Join our IAB Singapore & HKDMA experts in their specialised areas as they answer your questions and advise how you can evolve your business to desired results
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03:00pm - 20 Minutes Networking Break
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03:20pm - Summary of Breakout Sessions
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03:40pm – [Fireside Chat] Lessons from the East
Moderator: Mai-Wah Cheung, Group CIO/ CTO, Digital Business, Next Digital
Guest: Sean Rach, Chief Marketing Officer, Prudential Corporation Asia
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04:20pm - Closing Remarks & Networking Session
- Miranda Dimopoulos, CEO of IAB Singapore
- Lars Bratsberg, Industry Leader, Agency, Google & HKDMA Representative
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