🎉 A Heartfelt Thank You — VTC x IAB Hong Kong: WPP Media Company Visit

A Heartfelt Thank You — VTC x IAB Hong Kong: WPP Media Company Visit

On 22 June, we were thrilled to collaborate with VTC on this activity — a company visit to WPP Media that brought together 30 VTC students and teachers for an inspiring afternoon of industry insights and real-world learning.

A huge thank you to the speakers and moderators for opening your doors and sharing your expertise so generously:

Mandy Lam, VP, Client Leadership, WPP Media

Rose Tsang, SVP, Media Management and Delivery, WPP Media, IAB HK Awards Committee member

Tiffany Leung, HR Manager, WPP Media

The wonderful team at WPP Media

We also extend our heartfelt gratitude to IAB HK Education & Career Committee member Wallace Ho, GM - Corporate Communications, CRM and Digital, The Garden Company, and the VTC team for facilitating such a meaningful session and bridging the gap between industry and academia.

Here's a snapshot of what our students experienced:

Introduce how WPP Media creates value for clients – through strategic insights, creative development, media buying, and analytics.

Key trends shaping the future of media – AI as the ultimate co-pilot, Data-driven personalization, The rise of Connected TV & video, and Social search & creator economy.

Real campaign case studies – students got a rare behind-the-scenes look at how great campaigns come to life.

This is exactly what IAB HK's Education & Career Committee is about — connecting the next generation of talent with the people and ideas shaping our industry. We look forward to many more collaborations ahead!