Breakfast series - Masterclass in Mobile App Success

Successfully launching a mobile app in Hong Kong and, more widely, across Southeast Asia isn’t an easy process. Whether it’s leveraging funding or understanding how to effectively address a nascent consumer need, Hong Kong companies face an increasing number of challenges when it comes to launching and growing an effective mobile app.

The Mobile Committee of IAB HK is thrilled to offer an exclusive workshop, featuring three massively popular mobile apps, that will highlight some of the key learnings about how these companies successfully executed on their mobile vision.

Proven business leaders shared how they had conceptualized and built the business case for their apps, overcame development challenges, marketed in a crowded and competitive marketplace, and took their apps to millions of downloads and active users.

Case studies by prestige brands in Hong Kong
Sean Seah, Head of Digital Experience, HSBC
Eliza Chui, Head of Moov, PCCW
Deep Bedi, Senior Digital Product Manager – PayMe, HSBC

Panel discussion and Q&A
Moderator: David Ko, SVP & Asia Lead, RFI Asia
Panellists:
Deep Bedi, Senior Digital Product Manager – PayMe, HSBC
Eliza Chui, Head of Moov, PCCW
Methy Chi, Vice President, Strategic Marketing & Innovations, The Club & Club SIM
Sean Seah, Head of Digital Experience, HSBC

Breakfast sponsor: