Afternoon series - Live with no take 2

Live streaming (or Live broadcast) is becoming a mainstream on digital communication, especially on social media platforms that bring instant responses and attention from the audience. It also gives rise to new formats, new platforms and new business opportunities in the market.

To make a live streaming successful, do we need expensive camera & audio system, nice lighting and great talent? Or we can just broadcast live events using our mobile phone? Is there any successful formula?

In this afternoon session brought to you by the Social sub committee of Interactive Advertising Bureau Hong Kong (HKDMA), we spoke to different industry gurus and platform providers on their live streaming experiences and different opportunities they see.

Keynote with live demo
“Live streaming 101”
Presenter: Ken Chan, Managing Director, ICGX Asia

Live streaming case studies sharing
Mead Johnson
Presenter: Eddy Hui, Group Creative Director, CMRS Group

Nike HK
Jade Lau, Digital Commerce Territory Manager, Nike HK

SK-II
Flora Chan, Senior Communications Manager, Hong Kong & Taiwan SK-II

Panel Discussion
Moderator: Rudi Leung, Director, Hungry Digital Limited
Panellists:
Wallace Leung, Regional Product Marketing Manager, Facebook
Wellwin Kwok, Senior Tech director & Product lead, Tencent
Cody Chan, Head of sales, TVB | Big Big Channel